Lancet Kenya Adopts a New Identity After Rebrand

Lancet Kenya, the leading diagnostic providers in Kenya has concluded its rebrand to Cerba Lancet Kenya. The move reinforces its focus on being a leading player in the Kenyan diagnostic industry, offering pathology and biomedical services.

It is also expected to help position it to better serve its customers and support its efforts to harness the strengths of its various partners to offer world-class personalized care.

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Cerba Lancet Kenya Managing Director and Group CEO, Mr Mwende Musunga, noted that the name change reinforces its long-term commitment to providing better patient care that involves fostering collaboration and broadening its reach to support a wider spectrum of patient needs.

“This is a culmination of efforts on brand transformation that we began in 2023 with a key focus on evolving from a diagnostic provider to being deeply integrated into our communities,” Mr Mwende said.

He said while the name changes, the organisation’s guiding principles and business fundamentals remain the same. “We believe that with a new look, we shall be able to reinvigorate our efforts in providing enhanced diagnostic capabilities and advancing healthcare technologies to improve patient outcomes.”

The rebrand encompasses a new visual identity, a redesigned website, and a renewed dedication to using world-class technology, innovation and personalized support to its partners.  He said it is also a promise to be at the forefront of medical advancements as well as a commitment to Cerba Lancet Kenya’s ambition to maintain its leadership position in the provision of world-class private diagnostics services in Kenya.

As it celebrates its 15th Anniversary this year, Cerba Lancet Kenya looks at leveraging its Africa footprint across 14 countries as well as extensive expertise present in several ISO Kenas 15189 certified sites with extra support from partner hospitals. Cerba Lancet Kenya now has the scale advantage, resources, and stands out as one of the few diagnostic laboratories in the country offering unique specialties such as haematology tests.

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