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KQ Reveals Strategic Secrets as it Posts First Half Year Profit in a Decade

The airline, Kenya's national carrier, attributes the growth to its strategic turnaround plan, Project Kifaru

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Kenya Airways PLC has announced a significant milestone in its journey towards profitability, marking the first time the airline has reported a profit after tax since 2013. For the first half of the financial year ending 30th June, 2024, the airline achieved a profit after tax of Ksh513 million, from the Ksh21.7 billion loss reported in the similar previous period.

The airline attributes the growth to its strategic turnaround plan, Project Kifaru, which emphasises customer obsession, operational excellence, financial discipline, innovation, and sustainability.

“The impressive performance reaffirms the operational viability of our business and underscores the effectiveness of the collective efforts by our board, management, and staff,” said Kenya Airways Chairman, Mr Michael Joseph. “This achievement underscores the strength and resilience of Kenya Airways as we move forward on our path to sustained profitability.”

Operating and Financial Highlights

  • Passenger Growth: Kenya Airways experienced a 10% increase in passenger numbers, totalling 2.54 million.
  • Capacity Expansion: The airline’s capacity, measured in Available Seat Kilometres (ASKs), increased by 16% to 7.991 billion ASKs, while Revenue Passenger Kilometres (RPKs) improved by 14%.
  • Revenue Surge: The airline’s total revenue grew by 22% to Ksh91 billion, driven by higher passenger numbers.
  • Cost Management: Despite the expansion, operating costs rose by 22%, aligning with the growth in capacity. However, overheads were reduced by 22%, reflecting Kenya Airways’ continued commitment to cost management and operational efficiency.
  • Profitability: The airline’s profit after tax saw a remarkable 102% improvement, highlighting the success of the ongoing recovery strategy.

Mr Joseph said the airline remains focused on completing its capital restructuring plan to reduce financial leverage and enhance liquidity, thus ensuring a strong foundation for long-term growth and stability.

“Kenya Airways is committed to maintaining this positive momentum, building on the success of the first half of 2024 as we continue to strive for excellence in the aviation industry,” said Mr Joseph.

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Mr Allan Kilavuka, CEO of Kenya Airways, welcomed the positive performance, saying  the  financial results were a clear indication that KQ’s strategic initiatives are delivering the desired outcomes. “We have focused on strengthening our core operations, enhancing our customer service, and exploring new avenues for growth,” Mr Kilavuka said. “This performance positions us in good stead to navigate the challenges of the aviation industry and prepare for future growth.”

As Kenya Airways continues to implement its strategic priorities, Mr Kilavuka remains optimistic that the airlines’ commitment and dedication to driving sustainable growth, creating value for stakeholders, and delivering world-class service to its customers is already yielding desired results.

“Our commitment to operational excellence, customer satisfaction, and innovation remains strong as we continue to build a stronger and more resilient airline,” he said.

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