The endeavors to market Kenya as a brand in investment and tourism has paid off after the country was ranked third in Africa, and fourth in the world as the best performing brand.
In the report by Brand Finance published in the Foreign Direct Investment (FDI) also ranks Kenya at position 77 worldwide as the Most valuable Nation Brands.
The country’s brand value is attained after accounting for the performance of trade and investment in governance, tourism, education and other sectors of the economy.
Kenya is among the best seven African countries ranked by the report. The East African country recorded a growth of Sh5.2 trillion in 2018 in comparison to Sh3.8 trillion in 2017 making them one of the future entities of global economic growth.
The countries include; Democratic Republic of Congo, Egypt, Kenya, Tanzania, Ethiopia, and Ghana.
The report further stated, “Starting from a low economic base and still troubled by political instability, Africa is nonetheless beginning to demonstrate its true potential.”
READ: KENYA’S TOURISM REVENUE JUMPS TO SH157.4 BILLION
The tourism industry last year reported growth to Sh157.4 billion in revenue after a shakeup in 2017.
More than two million tourists arrived in the country in 2018 representing a 37.33 percent growth from 1,474,671 visitors in 2017.
The president, Uhuru Kenyatta observed that the economic growth was propelled by the relaxed political temperatures, making the country a conducive environment for business and investments.
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