Advertising and Digital agency, Right Here Ltd (RHK), has won the Mass Consumption products category Grand Prix at the 2018 African Cristal Awards held in Morocco.
The Grand Prix was won for “Turning old shipping containers into multipurpose billboards” Outdoor creative for Suntory Beverage & Food Kenya Ltd, a campaign that introduced Lucozade Boost into the Kenyan market.
“At Right Here we are about – changing the status quo, creating something that addresses our clients’ needs. This was our utmost goal in “Turning old shipping containers into multipurpose billboards” and we are extremely elated to receive the top most recognition from the Cristals Awards,” said Betty Kairo, Managing Director at Right Here Kenya Limited.
“In Lucozade Boost outdoor campaign, we wanted our advertising to live within the community rather than just speak to it. We turned old shipping containers into a four-sided multipurpose billboard which additionally integrated a kiosk, a storage unit and acted as a distribution point for the brand. With the billboards being used as storage space and distribution points, the availability of Lucozade Boost in the market increased. Lucozade Boost sales grew by 76% when compared to the previous year. Beyond that we created business for over 20 people and supported a wider network of over 50 traders,” explained Ms Kairo.
Right Here, which was founded in 2014, is a fully fledged communications agency based in Kenya Tanzania, Uganda and Rwanda. The company provides its services to a broad range of local and international clientele base.
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Kenyan agencies brought home 11 awards at the 2018 event with Right Here bagging the only gold award that was nominated as a Grand Prix.
