AAR Insurance has launched the AAR Innovation Hub dubbed AAR 3.0 which will enhance customer value propositions and act as a meeting space for stakeholders and partners to harness information and ideas, thus delivering creative solutions that tap into the needs of customers and stakeholders at large. This is a regional hub located at the Company’s headquarters in Upperhill, Nairobi.
This Innovation Hub is the first of its kind in the insurance industry and has already produced one product with more in the pipeline. Speaking during the launch, AAR Group CEO Dr Patrick Gatonga noted that this is only the beginning as the company gears towards celebrating its 40th anniversary next year.
“We are deliberate about reinventing the insurance space to increase penetration; and in collaboration with various stakeholders. We believe this is achievable through the innovation of affordable and sustainable solutions while guaranteeing value for all our stakeholders. Without a doubt, this is the beginning of greater things to come. We welcome like-minded partners to journey with AAR Insurance as we continue on this customer-centric and inclusive innovation path,” Dr Gatonga said.
Speaking during the event, AAR Insurance Head of Strategy and Innovation, Wesly Too, said that the hub will focus on delivering affordable and accessible innovative underwriting solutions conveniently to clients.
“Our focus is on underserved markets as we re-align our service offerings to meet the ever-growing needs of consumers in a heavily competitive digital market. Therefore, through our newly launched innovation hub, we will create and foster new digital automated insurance products, making insurance services accessible, easy to use, meaningful and affordable across all households in the East Africa region,” Too said.
On her part, the Group Head of Brand Marketing and Communications, Sheila Owiti, noted that innovation, especially in the insurance industry, is key to driving progress and growth, and AAR Insurance is committed to fostering a culture of creativity and collaboration.
Also present during the launch was AAR Insurance Principal Officer for Kenya, Justine Kosgei, who lauded the initiative and noted that “Our innovation hub backed by the operational excellence path that we are on will be a game changer in the insurance industry. This will transform our value proposition and catapult AAR Insurance into the global arena, firmly cementing our position as an innovative thought leader shaping the future of insurance in Africa.”
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