I&M Bank has launched new customer value propositions for its business segments in line with its corporate strategy dubbed Imara, in a move expected to further enable the growth of a deeply customer-focused organisation responsive to the changing dynamics in the financial sector.
The development enhances I&M Bank’s role as a trusted financial partner placing its customers’ interests at the heart of its operations and service; and will help enhance customer centricity, dynamism and innovation for the institution.
Speaking at the launch of the new customer value propositions, I&M Bank Kenya Chief Executive Officer Kihara Maina said that the move was in line with I&M’s deep focus on their customers which has continued to propel the bank’s growth.
“Having completed the previous 5 year strategy cycle, it was prudent to develop a corporate strategy that further focused on customer centricity, enabling I&M Bank to operate in the dynamic banking environment. The launch of the new customer value propositions plays an integral part in our strategy, and aims at serving clients across our chosen markets, giving each segment a customised proposition that will complement their lifestyle and financial requirements,” Kihara noted.
“Effectively, the Bank has better defined its business and target market segments, focusing on specially packaged banking solutions for each segment in line with its aspiration – “to become a banking powerhouse in East Africa for middle to large businesses and premium clients.” The tailor made packaged products will also further deepen the Bank’s ability to serve the needs of clients across their borrowing, saving and other service needs. Kihara added
The Premium Select value proposition targets executives looking for a personal relationship with the Bank and financial products and services that will help manage and protect their assets. Premium Esteem on the other hand will serve mid-career professionals looking for convenient banking services that fit their busy lifestyles, and help them achieve their financial goals.
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The Young Professionals proposition will target young individuals looking for convenient banking solutions delivered via digital banking platforms that help them manage their spending and build up their savings.
The Business Banking proposition on the other hand, will target SMEs seeking access to finance, quick turnaround time for financing decisions and unparalleled customer service. “These new value propositions seek to deliver excellent service to support our clients’ differentiated financial needs and will allow them to shape the way they bank. They are an important complement to our existing Corporate and Institutional Banking proposition” Kihara concluded.
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