Football is back and Guinness, the official beer of the Premier League is stopping at nothing to ensure that every fan has the Matchday experience they deserve to kick off the 24/25 season.
Hosting a two-day live football experience this weekend at The Black Pearl Lounge in Kisumu, Guinness is going the extra mile – quite literally – to deliver an epic Matchday and chilled Guinness to go with it. Leaving the KBL Brewery in Ruaraka this morning, the company is traversing the roads to get cold, fresh Guinness into the hands of every fan at The Black Pearl Lounge in time for this weekend’s matches.
“This new season of The Premier League is an incredibly special one for Guinness. Guinness has always had a strong connection with football but now as the official Beer of the Premier League we are bringing our fans even more epic live football and delivering on our promise to ensure they have a cold, fresh Guinness to enjoy all the EPL action with,” said Henrietta Reed, Marketing Manager Guinness at Kenya Breweries Ltd (KBL).
Just like The Premier League teams, Reed said Guinness prides itself on the quality of its craft, and so its teams have been working around the clock to ensure that all the fans who go to the Guinness Matchday this weekend at The Black Pearl Lounge in Kisumu get the freshest, coldest Guinness there is.
Fans who attend the Guinness Matchday on 17th-18th August at The Black Pearl Lounge in Kisumu will experience the first of this season’s matches on big screens, with crisp audio and top-tier entertainment.
The Guinness Matchday Committee including Director of Drinks Analysis, Carol Radull, Chief Entertainment Officer Lotan Salapei, and Chief Snacks Officer Nana Owiti have been hard at working to craft the ultimate live football experience with Guinness to keep the energy high long after the final whistle.
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