FEATURED STORY

Gionee targets trendy Kenyans with S11 Lite smartphone

Share
Share

[dropcap]G[/dropcap]ionee has unveiled its premium smartphone as it increases its presence in Kenya. The S11 Lite boasts the full-screen display technology which offers wider viewing area for watching movies videos and playing games. The smartphone, the fourth to be launched in Kenya by Gionee, is targeted at trendy mobile phone users in need of a quality budget device.

Gionee Marketing Manager for Kenya Peate Shaw says the S11 Lite, which is retailing at Ksh26,999, is dual SIM and camera phone that delivers features and functionalities of a high end smartphone.

The phone packs 32GB of internal storage that can be expanded up to 128GB via a microSD card. The rear camera is not just 15megapixel, it has a dual camera on the rear of 15mp +2mp, which enhances the picture quality, making it ideal for selfies.

He said Gionee picked Kenya as the first country to launch the phone in Africa as it has a growing market for smartphones. He said Gionee is developing phones that meet the tastes of Kenyan mobile phone users, especially the young and trendy who love to take photos and play video or movies.

Up close with the Gionee S11 Lite, which retails at Ksh27,000. The budget smartphone delivers the features of a high-end phone.

The Gionee S11 has an in-built fingerprint sensor as the primary security feature, along with the host of connectivity options in terms of 3G, 4G, GPS, Wi-Fi Bluetooth capabilities. “The reception of our phones since we entered the Kenyan market in 2016 has been very positive,” said Peate. “We are targeting to have brands for all budgets and increase our market share in Kenya.”

The launch of the S11 Lite comes barely two months after Gionee launched its X1S in December 2018 for mid-range market.

Peate said Gionee is offering smartphone users a combination of advanced technology and enhanced selfie and battery capabilities. The Gionee S11 is available in major towns across the country including, Nakuru, Mombasa, Nakuru, Eldoret and Kisumu, among others.

READ: Lady strikes big business in keeping luggage in city centre

Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

PAST ARTICLES AND INSIGHTS

Related Articles
Kenya Rental Houses in Runda
BUSINESSECONOMYFEATURED STORYREAL ESTATE

Kenya Government Overhauls Rental Income Tax Law As Taxman Tightens Noose

Kenya has enacted new 2026 regulations that materially restructure the taxation of...

Absa Bank Kenya CEO Abdi Mohamed (2nd from Left), Business Banking Director Renato D’souza (1st right), Avenue Leasing CEO Raj Shah, Hello Tractor Customer Esther Musyoki and Isuzu EA Director Regional Sales Kevin Ochieng during the relaunch
BUSINESSECONOMYNEWS

Absa Bank Kenya Pumps KSh100m into Refreshed Asset Financing Product

Absa Bank Kenya has unveiled a revamped asset financing proposition aimed at...

Car&General
BUSINESSSTOCKSTECHNOLOGY

Car&General Huge Net Earnings lights up NSE

Car& General sterling financial performance in 2025 that saw its net earnings...

I&M Group
FEATURED STORY

I&M Bank Medium-Term Note (MTN) – What You Need to Know

I&M Bank Kenya is currently issuing corporate bonds under a KSh 20...