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Fawzia Ali: Meet New Safaricom Chief Consumer Business Officer

Ali has worked for Safaricom for the past fifteen years

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Fawzia Ali has been named by Safaricom as its new Chief Consumer Business Officer. Her appointment took effect on March 15, 2023 and was confirmed by the company’s CEO Peter Ndegwa.

Ali, who has worked for Safaricom for the past fifteen years, has been occupying the role in an acting capacity for the past eight months. Ndegwa commended her leadership skills at the company. She has held several senior roles at the company across different departments.

“Following our transition into Agile, Fawzia has been one of the champions at leadership level, and in October 2021, she was appointed the Mobile Data Tribe Lead, a role she played with distinction, achieving double-digit growth during the last financial year,” Ndegwa noted.

Ali has previously served as Safaricom’s Head of Digital Products and Services, Tribe Lead (Mobile Data tribe), Head of Department (Consumer segment), Head of Regional Operations (Coast Region), Head of Consumer Planning and Pricing, and Manager (Financial and Management Reporting, Accounts Receivable and M-Pesa).

Prior to joining Safaricom, she had worked for consumer goods giant Unilever, for eight years between 1999 and 2007.

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She is a board member of the Marketing Society of Kenya (MSK) and sits on the audit committee. She is also a trustee of Safaricom’s philanthropy arm, Safaricom Foundation, and chairs its Finance Committee.

She is also a director of Moving the Goalposts, a non-profit using football to empower girls and women in Kilifi.

Highlighting her enthusiasm for women empowerment and supporting communities, Ndegwa noted: “This has seen her serve as a Safaricom Foundation Trustee from 2015 to 2022, and she also mentors female colleagues as part of our Women in Leadership program.”

Ali is the holder of a Bachelors degree in Agriculture, Science and Technology from the University of Nairobi, where she graduated in 1996 with first class honors. She is also a certified public accountant and an MBA from the Jomo Kenyatta University of Agriculture and Technology (JKUAT).

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