Diamond Platnumz Bests Chris Brown, Taylor Swift for Most Streamed YouTube Artist in Kenya 2024

Diamond Platnumz is YouTube’s most-viewed artist of the year in Kenya.

The Tanzanian Bongo Flava music megastar beat out American best-selling recording artist Taylor Swift (who didn’t appear on the list) and Chris Brown for the number one spot, with 123 million streams from September 2023 to September 2024, according to statistics published by Nairobi Gossip Club.

Globally, though, with nearly 10 million subscribers, Diamond has racked up more than 2.7 billion views on his personal YouTube channel, compared to Taylor Swift’s 37 billion views with over 60 million subscribers as of November 2024 since 2006.

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Despite having 17 million more subscribers than Diamond, the YouTube chart put Chris Brown, widely known by many Kenyans for his “Loyal” song featuring Lil Wayne and Tyga, in 13th place after amassing approximately 43 million views over the 12 months.

The top 10 spots were all dominated by artists from Kenya and Tanzania. Rayvanny, Harmonize, and Zuchu secured the second, third, and fourth spots with over 75 million views each. Ali kiba ranked tenth with 46.3 million views. Check out all the top 10:

Top 10 most watched artists on YouTube Kenya

1. Diamond Platnumz – 123 million views
2. Rayvanny – 81.9 million views
3. Harmonize – 78.3 million views
4. Zuchu – 78.1 million views
5. Israel Mbonyi – 74.7 million views
6. Guardian Angel – 61.7 million views
7. Mbosso – 54.2 million views
8. Jay Melody – 52.7 million views
9. Msanii Music Group – 48.6 million views
10. Alikiba – 46.3 million views

By far, in this list, Diamond Platnumz has already made a reputation on the international club circuit, having collaborated with the likes of Jason Derulo, Ne-Yo and Omarion in his music projects.

In 2020, he became the first sub-Saharan African artist to earn over 1 billion YouTube views and was nominated for best international act at the BET Awards for the third time. Although he has never won one, including Grammys, he has three Channel O Music Video Awards, two MTV Europe Music Awards and one MTV Africa Music Awards.

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