Diageo’s Guinness brand is launching a new stout dubbed ‘Guinness Smooth’. It is the latest addition to the Guinness family and has a uniquely smooth and refreshing taste.
Guinness Smooth is a distinctive, flavourful beer with the perfect balance of sweet and bitter to achieve smoothness and refreshment that everyone can enjoy. It is a new expression of Guinness developed by the Guinness master brewers.
The local brewing team in Kenya has worked closely with the international brewers in Dublin, the home of Guinness, to deliver an exciting and stand out beer that is perfect for casual get-togethers with friends.
Speaking at the launch of the new stout, Kennedy Mwangi, Head Brewer, Kenya Breweries Limited (KBL) said many of the ingredients used to brew the beer are sourced locally.
“Guinness Smooth is brewed using only the finest natural ingredients, many of which are sourced locally. With the coffee and rich notes from the roasted barley marrying with a fruity, butterscotch flavour from the brewing process, Guinness Smooth is truly unique.”
The beer is only making its way to Kenya for the first time since its inception in 2003. It is identified as a softer version of Guinness which still has the same refreshing effect.
Dublin based brewer, Peter Simpson, who has worked with the local team said he has had a good experience collaborating with local brewers like Kennedy Mwangi and Peter Oduor. Simpson added that the knowledge of the Kenyan brewers on taste and what resonates with customers here added with his experience resulted to a perfectly crafted product for everyone in Kenya to enjoy.
Guinness Marketing Director at the KBL Nduku Wamakau talked of the presence Guinness has had in the country saying that Guinness smooth is no different from other brands of the beer.
“Guinness has a centuries-long tradition of brewing distinctive, extraordinary beers and Guinness Smooth is no different. Our latest launch continues the Guinness commitment to bring consumers flavourful beers which they can enjoy in more occasions. We will be launching initially in Kisumu with a wide range of sampling opportunities, so if you’re looking for something delicious and refreshing to enjoy when you’re out catching up with friends, give Guinness Smooth a try,” Nduku commented.
New Guinness Smooth with an ABV of 4.5%, is best enjoyed served fresh from the fridge at between 3°C and 7°C. It will retail at Kshs. 160 per 500ml bottle.
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