Wachira Waruru, the managing director of Royal Media Services, is one of the most prominent media personalities – having successfully transitioned from editorial (journalism) into management. Mr Waruru is credited with the success of RMS, and more so lifting Citizen TV from a struggling outfit to the most watched television station in Kenya.
Royal Media Services owns Citizen TV, Inooro and Ramogi TV and a dozen radio stations. Mr Waruru has been the Managing Director since 2007 where he has shaped and driven the growth and expansion of Royal Media Services platforms in Kenya’s media space.
Before joining Royal Media Services, Mr Waruru had held various other positions both in government and other media houses. His career in the world of media management kicked off at Standard Group Limited in 1998, where he served as the group editorial director for five years.
He then moved to Kenya Broadcasting Corporation (KBC) as managing director between 2003 and 2006 before taking up a similar position for eight months at the Kenya Film Commission.
In July 2020, Mr Waruru was conferred The Presidential Order of Service, Uzalendo Award by President Uhuru Kenyatta in recognition of his distinguished and outstanding service to Kenya in helping steer the country through the coronavirus pandemic.
Inside the Chaka Ranch
A part from being the Royal Media Services Managing Director, Wachira Waruru has invested in different projects including Chaka Ranch. The ranch is located about 33 kilometres from Nyeri town, it sits on a 130-acre piece of land having different types of recreational facilities.
Chaka offers family fun, food, outdoor activities, drinks among other outdoor activities, hence boosting a friendly environment. It also offers a number of services including water park, action arena, paintball, quad bikes among other services at the ranch’s premises.
Mr Waruru has served as the business chairman of Chaka since its establishment in 2016 in Nyeri County.
Mr Waruru attended Lenana High School and later joined Kenyatta university, where he pursued a Bachelor Degree in Education. He chose media over his teaching profession and started working for Nairobi Times focusing on the business-related topics.
His career was, unfortunately, interrupted after the newspaper was sold to KANU, which had no desire to work with a journalist they considered an anti-establishment radical. Wachira Waruru went ahead to start his PR and Consultancy firm which landed him Group Editorial Director job at Standard Media Group.