Anker Innovations, a global tech giant and manufacturer of charging technology products and innovators of smart devices for entertainment, travel and smart homes has picked Kenya as its launch pad in the East African market.
The multinational intends to tap into Kenya’s exponential growth in use of technology and smart devices to transact businesses.
Anker’s products will be distributed locally through Sweech, a local online store that will be mandated to recruit other distributors to firm up the brand’s presence in the country.
The firm known for producing wireless chargers, car and wall chargers as well as portable alternatives plans to exploit the country’s potential with 91% penetration of mobile subscriptions compared to Africa’s 80%.
Anker innovations Regional Sales Head, GCC & Africa, Faraz Mehdi said Kenya was on the right track in developing ICT infrastructure which is contributing to a paradigm shift with new innovations destroying the old ways of doing business which has seen Kenya lead the way in the increased use of mobile phones to transact businesses.
“We are extremely excited to venture into the Kenyan market which has the highest share of internet usage through mobile phones in Africa. Constant charging of the phone hinders movement or slows down business transactions due to low or no phone charge. We are therefore here purposely to ensure nothing holds you back from doing your business while on the move”, Mr. Mehdi said in a statement.
Ammar Ganijee head of operations from Sweech limited said majority of Smartphones users in Kenya are largely on social media sites, e-learning, accessing games, music and news.
However, a substantial number are also increasingly using their phones to access essential financial products. He said this requires constant phone powering and the launch Anker products offers a sigh of relief for many Kenyans who spend approximately 3 – 5 hours a day on social media sites.
“In Kenya, smartphones have become a necessity, particularly during this COVID-19 pandemic period as they have become instrumental in education, especially for children. Having a smartphone helps ease access to information and helpful content that assists children for more interactive learning through accessing online education material”, Ganijee added.
He said an aggressive countrywide campaign to establish more distributors is already in motion and is aimed at tapping into growth opportunities.
The company is lining up the launch of power delivery technology that will be able to charge phones, tablets, and laptops at unprecedented speeds.
Other products to be distributed locally include speakers, sound bars, headphones, earphones, earbuds and accessories.