Jetour, a Chinese car company, has entered the Kenyan market with four new SUVs — the T2, Dashing, X70 Plus, and T1 — and announced plans for local assembly to create jobs, build technical skills, and advance Kenya’s Vision 2030 industrial and green mobility goals.
Jetour Kenya is a brand under Global Motors Centre Limited. The move marks the brand’s bold entrance into Kenya’s fast-growing automotive landscape, introducing vehicles that combine luxury, performance, and cutting-edge technology while promising to create jobs and boost local assembly.
Crafted for Kenya’s roads and lifestyles, Jetour’s SUV lineup blends a rugged performance with refined comfort, redefining what modern Kenyan drivers expect from a vehicle. The Jetour T2 stands out as the ultimate off-road companion, powered by a 2.0L turbocharged engine, BorgWarner 4WD, and a 700mm wading depth, making it perfect for conquering Kenya’s rough terrain.
The Jetour Dashing brings a futuristic edge to city driving with its aerodynamic design, AI-enhanced driving assistance, and digital cockpit, catering to tech-savvy professionals. The Jetour X70 Plus, a global bestseller, offers seven-seat comfort and smart connectivity for families seeking space, safety, and sophistication.
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The Jetour T1 combines compact design, high ground clearance, and advanced connectivity, catering to young urban drivers and first-time SUV owners. Each model reflects Jetour’s “Travel+” philosophy, vehicles designed to empower exploration, inspire confidence, and deliver world-class reliability for both urban and off-road experiences. Jetour’s launch also signals a strong local commitment.
“Jetour is more than a car brand,” Mr Ali Zubedi, Executive Managing Director, Global Motors Centre Limited, said. “It’s a commitment to progress. As we begin local assembly, we’re creating jobs, building skills, and strengthening Kenya’s automotive ecosystem. Our mission is to make world-class SUVs accessible to every Kenyan household.” Farooq Sheikh,
Managing Director, Jetour Kenya, said Kenya is ready for vehicles that combine elegance, reliability, and innovation. Jetour brings a modern mobility experience that matches local landscape and lifestyle — from rugged terrains to urban commutes.”
Andy Yuan, Vice President, Jetour International, said: “Kenya is a strategic market for Jetour in Africa. Its vibrant economy, innovation, and youthful population make it the perfect hub for our long-term growth and for advancing our goals on sustainable mobility.”
Prof. Erastus Gatebe, Industrialisation Secretary, Ministry of Investment, Trade and Industry, plans to set up a local assembly operation, aiming to create hundreds of jobs, enhance skills transfer, and support Kenya’s Vision 2030 industrialisation and clean mobility goals is directly aligned with government efforts to promote sustainable transport and local value addition.
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