CASIO Middle East and Africa FZE, the regional subsidiary of CASIO Computer Co. Ltd, the leading technology company, has opened its second CASIO G-SHOCK store in Kenya and first in Mombasa, as it looks to tap into the growing watches and jewellery market in Kenya.
Speaking at the opening event at Promenade Mall in Nyali, Mombasa, Mr Takashi Seimiya, the Managing Director of CASIO Middle East and Africa FZE, noted the store, located in Promenade Mall, Links Road, Nyali, Mombasa, marks a key milestone in CASIO’s ongoing expansion in the Middle East and Africa.
“Kenya’s watches and jewellery market is among the fastest growing in the continent. It is with this in mind that we are opening our second G-SHOCK store in Kenya and the first in Mombasa,” said Mr Takashi. “As more and more Kenyans desire CASIO watches, as a company, we are committed to meeting the market demand and providing exceptional products, coupled with unmatched service delivery, as we continue to expand our presence in the Kenyan market.”
CASIO opened its first G-SHOCK store in Nairobi last year, which has recorded growth in the demand for genuine CASIO watches in the market. CASIO plans double digit growth every year in the next few years, growing its market share.
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Mr Takashi said CASIO is celebrating of 50 years of business in the watch industry, rooted in innovation, high quality, and genuine watches, as a motivation in expanding their footprint in Kenya and larger Africa.
“We believe the store will directly impact the county and national economies. For example, It was built by local companies in the county, supporting business growth locally. This shows CASIO’s commitment to impacting local economies positively,” Mr Seimiya.
He said opening of the Mombasa store is special as it boasts a modern and dynamic design that captures the essence of the G-SHOCK brand. “It also marks our 50th anniversary for CASIO. Our heritage is founded on innovation, delivering high-quality, original, and genuine watches that not only capture the essence of timekeeping but also expand its possibilities. You can count on CASIO to keep creating amazing watches the world has never seen before.”
Mr Mohamed Arif, Managing Director TOP TIME SHOP, the authorized dealer for CASIO in Kenya, assured customers of genuine products even as the counterfeit menace continues to hurt business in Kenya. “I am delighted to be the choice of CASIO authorized dealer in Mombasa. TOP TIME SHOP is a known and trusted dealer in the country that sells genuine products.”
He said the store will sell genuine CASIO watches, including G-SHOCK brand, Edifice, Protrek, and Sheen for men and women, offering a wide selection of elegant styles to suit individual tastes.
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