BUSINESS ENTERPRISE 101 FEATURED ARTICLE

Minting Billions from Student Housing – How Qwetu Did It

Qwetu has in the span of a few years become synonymous with purpose-built student accommodation (PBSA) in Kenya. The brand is owned by...

MARTIN SIELE3 Mins read

Mobile use has surpassed laptop use, and today’s target audience is more likely to look something up on their phones or tablets than on a device.

BUSINESS ENTERPRISE 101

Customer Engagement: Keeping Up With Gen Y and Z

By Andrew Bourne, Regional Manager, Africa, Zoho Corp. The term ‘customer engagement’ is arguably one of the biggest buzzwords in today’s business landscape....

BUSINESS TODAY3 Mins read

ENTERPRISE 101

City Lady Juggles Beadwork, Dress Making And Family

Fatuma Said is one incredible woman. After losing her job during the early stages of Covid-19, she ran into difficulties and couldn’t raise...

BONIFACE KASEMBELI1 Mins read

Equality and inclusion are necessary to make a hybrid workplace model successful. [Image/ Prototypr]

ENTERPRISE 101 SMART BUSINESS

How to Get Hybrid Working Right for Your Business

BY ANDREW BOURNE - Regional Manager, Africa, Zoho Corp. In a recent report by Ipsos for the World Economic Forum, 66% of the...

BUSINESS TODAY3 Mins read

Daniel Maithya - social media marketing expert

ENTERPRISE 101

INTERVIEW: Daniel Maithya On Turning Social Media Marketing Into a Profitable Business

The popularity of digital marketing has exploded in Kenya, especially on Twitter. It’s almost impossible to imagine a day passing without an issue,...

BT Reporter3 Mins read

Trying times like the present call for employee engagement approaches that prioritise individual well-being above all else.

BUSINESS ENTERPRISE 101 LEADERSHIP

5 Tried and Tested Ways to Keep Employees Engaged

By Andrew Bourne, Regional Manager - Africa, Zoho Corp. Employee engagement, when done right, nurtures long-term relationships and contributes to an organisation's sustainability....

BUSINESS TODAY3 Mins read