BUSINESSCITY DIARY

Boyz II Men Streams Skyrocket Ahead of Nairobi Concert

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The Nairobi show is scheduled for June 10th.
The Nairobi show is scheduled for June 10th.
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Who has 4 Grammys, 3 Billboard Awards, 9 American Music Awards and is about to be on tour in Africa? The correct answer is Boyz II Men. Millennials and GenX are ready to get all up in their emotions as the band gears up to entertain their Kenyan fans on 10 June.

According to Spotify Data, streams of the band’s music have shot up by 416% since the day of the announcement of their tour, with the crowd favourite being End of the Road. The average numbers of streams and searches are also enjoying an uptick of 191% and 124% respectively.

This comes weeks after the announcement that the band would be making their maiden stop on Kenyan soil as part of their Africa tour, with legendary Kenyan band Sauti Sol also expected to feature at the show.

Boyz II Men are a significant part of the boy band wave that took the world by storm in the 90s. They enjoyed popularity with other bands such as Backstreet Boys , New Kids on the Block, Blackstreet and New edition among others.

READ>A Look At Kenya’s Vibrant Entertainment Industry

“Our Kenyan audience is really hungry for nostalgic music from the 90s. To say that the boy band era was huge back then would be an understatement. Nostalgia is a powerful tool for sustaining the love and loyalty of the fans so it’s a pleasure for us to support access to music that is well loved” says Monica Kemoli-Savanne- Artist & Label Partnerships Manager, East Africa.

The concert day is almost here, so here are the top five  streamed songs for you and your friends to sing along to, to get you warmed up.

The top 5 most streamed Boyz II Men songs:

  1. End Of The Road

  2. I’ll Make Love To You

  3. One Sweet Day

  4. Water Runs Dry

  5. On Bended Knee

NEXT>Uhuru Man John Ngumi Quits Kenya Airways Board

 

Written by
BUSINESS TODAY -

editor [at] businesstoday.co.ke

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