Bosch Home Appliances has launched its first exclusive showroom in Nairobi. Located at The Oval House, Westlands, the store promises to be an exciting experiential centre, where consumers can test and purchase appliances from Bosch’s entire home range.
The store is Bosch’s first dedicated brand shop in East and Central Africa that will carry the full range of appliances. Customers will be able to test and purchase the latest appliances such as the Series 8 and 6 gas hobs with FlameSelect, and Bosch’s Series 8 ovens.
People who love to reinvent their kitchen every day will find the VarioStyle bottom freezer, with a choice of 19 easily
interchangeable coloured front panels, appealing. Currently, Kenyan consumers are able to purchase a range of Bosch appliances at HotPoint appliances; Game stores; Carrefour and at the Village Supermarket.
“Bosch home appliances were designed to significantly simplify and improve daily life and we are excited to introduce the extended range to our Kenyan customers. The new brand store gives the Kenyan community access to an extensive collection of the latest high-quality, energy-efficient products in the market,” says Norbert Klein, BSH, Head of Region Turkey, Middle East, Africa and CIS.
The brand store’s launch offers the opportunity to appreciate the German brand with products such as the Bosch FreshBox, a low-cost, off-grid chiller that was specifically developed for remote areas in Africa. The chiller keeps food fresh without electricity and under optimum environmental conditions (hot and dry weather), the internal temperature of FreshBox can be reduced by up to 10°C, when compared to the outside temperature, keeping food up to four times fresher for longer and resulting in fewer trips to the market and reducing food waste.
“The FreshBox was developed as a direct result of intensive customer research in Kenya and Nigeria, and will be sold in Kenya under our Bosch brand,” says Klein.
BSH’s Vice President for the Sub-Saharan African Region Allan Oyier this demonstrates BSH’s long-term commitment to the Kenyan market.
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