Betway, the sports betting firm, has partnered with Airtel Kenya to launch a new integrated betting platform dubbed ‘BetwaySare’. This new platform will give betting fans who are registered with Airtel Money the opportunity to place bets and withdraw or transfer their wins while on the Betway platform at no extra charges.
Interaction on the Betway site using data will be zero-rated for all Airtel Money customers. BetwaySare, which will automatically be accessible on all mobile platforms, will greatly reduce data usage and mobile money transaction costs for fans, allowing them to bet on 1000’s of games across major leagues and tournaments housed on the Betway platform.
Recent survey statistics by Geopoll indicate that over 76 percent of Kenyans are involved in some kind of betting or gaming; with sports category topping the list of favourites. Further, 78 percent of the youth place bets using their mobile phones.
Speaking during the launch today, Wanja Gikonyo, Betway Country Manager said the new platform offers a great opportunity for both Betway and Airtel customers to fully enjoy betting and win more for less. “This integrated experience powered by Airtel is a win-win for all our users. We believe zero-rated data is what has been missing in taking gaming in Kenya to the next level,” she said.
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Ms Wanja said the integration and partnership with Airtel speaks to the company’s vision to enhance gaming that is powered by technology. Betway has established itself as the foremost online and mobile sports betting platform in Africa. The brand is internationally recognized as a quality-driven provider of sports betting across the world, supplying simple-to-use technology to passionate fans.
Lauding the partnership, Airtel’s Managing Director, Prasanta Das Sarma hailed the partnership. “As a company we are delighted to work together with Betway to introduce a gaming platform that will not only make betting more affordable but will also drive towards financial inclusivity through easy access of finances via Airtel Money.”
“BetwaySare is definitely going to be a game changer in the market as it will offer our consumers more benefits for less,” said Sarma.
