BBC World Service has commissioned a huge art installation in Kenya’s capital Nairobi to support its ‘Make More of Your World’ campaign. This on-ground event has previously seen unique murals created in India and Nigeria.
Created by renowned graffiti writer turned artist INSA, the work was unveiled on March 29th 2019 – and has utilised his ability to create bright and beautiful artworks straight into the environment. The campaign has been developed in-house by BBC Creative, who worked in partnership with the INSA.
There will be a unique GIF available of the piece when it is finished that will be shared on BBC.com/Swahili.
This brand campaign highlights the many BBC World Service local languages that are now available to audiences in East Africa. These include language services in Afaan Oromo, Amharic, Kinyarwanda, Kirundi, Somali, Tigrinya and Kiswahili. Those interacting with the piece is expected to stimulate one to see the BBC as a news provider that offers something unique for audiences.
The campaign seeks to drive people to consume BBC News content to “help them make more of their world.”
BBC World Service’s BBC News Africa hub brings together the production of multilingual content about the continent on radio, TV and online on bbcafrica.com. As it delivers content in Afaan Oromo, Amharic, English, French, Hausa, Igbo, Kinyarwanda, Kirundi, Pidgin, Somali, Tigrinya, Kiswahili and Yoruba, BBC Africa says it ensures a pan-African approach to the output, offering its audiences opportunities to join the global conversation.
BBC Africa has teams based in London and across much of sub-Saharan Africa, and has established production centres in various cities. The BBC World Service reaches a global audience of 269 million weekly, on radio, TV, and digital.
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