A nightclub in Nairobi. KBL has extended the timeframe in which bars can apply for it's Raising The Bar support Fund.

The Kenya Breweries Limited (KBL) on Friday announced an extension to the application deadline for bars and eateries interested in signing up for the ‘Raising the Bar with Tusker’ Fund to February 12, 2021.

The program, which was officially rolled out in last month, is a Ksh330 million fund aimed at supporting the revival of bars and eateries across the country, from the impact occasioned by Covid-19 pandemic.

The extension is aimed at giving bar owners more time to apply for the Fund, following a relatively busy holiday season.

Speaking on the extension, KBL Acting Sales Director Joel Kamau said the company has decided to extend the application deadline to February after receiving multiple requests from its partners and bar owners who did not get adequate time to fill in the applications during the festive period.

“We really want those who meet the criteria to apply because this Fund is meant for these outlets, as we come out of a difficult 2020,” said Mr. Kamau.

“We are calling upon bar and pub owners to take advantage of this deadline extension to apply for the fund on www.diageobaracademy.com. They can also contact their area sales representatives for any assistance they require,” he added.

Bar, Hotels and Liquor Trade Association (BAHLITA) Secretary General Boniface Gachoka said the association is pleased with KBL’s decision to extend the application period.

“Our members now have more time after a busy Christmas and new year period and many who have met the criteria for application are looking to secure this very welcome gesture from KBL,” said Mr. Gachoka.

Pubs, Entertainment & Restaurants Association of Kenya National Chair Alice Opee said: “Our members have began applying and this extension will ensure more within the Nairobi Metropolitan area, covered by the fund, are able to express their interest. We are all seeking to rebuild after a very tough 2020, so any help we can get is welcome.”

Through the programme KBL seeks to support over 11,000 outlets to ensure that they first meet the basic Covid-19 safety regulations, as outlined in the guidelines by the Ministry of Industrialisation, Trade and Enterprise Development.

Under the programme pubs and bars will be supported in obtaining hygiene equipment mobile bars and outdoor equipment as well as train their staff on safety measures that need to be taken to protect themselves and their customers.

The program is part of Diageo’s Ksh11 billion ($100 million) global fund to support bars and pubs bounce back from closure during the lockdown period.

Locally, it will provide a much-needed shot in the arm for the hospitality industry which has over 40,0000 retailers employing over 300,000 people and benefitting many more directly including farmers.

KBL is a part of East African Breweries Limited (EABL), the region’s largest alcohol beverage manufacturer. Apart from the Kshs 330 million allocated to Kenya, a further Kshs 220 million worth of support will also go towards supporting trade in Uganda and Tanzania, through EABL’s other subsidiaries in these markets.

To be eligible to apply for the support outlets must be registered as a legal entity for tax compliance.

The outlets must have been operating for minimum period of 12 months before introduction of any national or local lockdown restrictions.

The outlets must have a beer and/or spirits license or equivalent as well.

The outlets must also demonstrate at least one way in which they are or plan to “Raising the Bar” in their community, including: promoting inclusion and diversity and job-creation in disadvantaged communities; promoting positive drinking and tackling harm or anti-social behaviour; focusing on sustainability or community support; and providing skills training, especially those from disadvantaged groups.

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