Ascah Ogara, Africa Spirits Limited Brand Portfolio Manager (left) showcases the new Bluemoon Coconut flavour to the Bluemoon brand ambassadors, The Kansoul (Madtraxx, Mejja and Kora) during the launch of the new flavor at ASL’s manufacturing plant in Thika. The new flavor is aimed at offering consumers a wider variety of flavours to suit their preferences.

Africa Spirits Limited has launched a new Coconut flavour for its flagship brand, Bluemoon Vodka, as it seeks to meet the evolving taste preferences of consumers.

This brings to four, the flavours under the popular Bluemoon vodka brand. In 2016, ASL introduced – Hot Ginger, Crisp Apple and Juicy Mango flavors.

“The new flavor is in response to the success we have had with the initial flavors. We are coming in to meet a growing market demand for quality locally produced vodka,” said Ascah Ogara, ASL’s Brand Portfolio Manager.

Ms Ogara added that “the new product is as a result of extensive research and product development process that is largely built around the preferences of our consumer.”

ASL says it has identified consistent product development and innovation as key to cementing its position as a leader in the local spirits market.

“We’re constantly innovating to offer our consumers the best products in the market and meet their demand for new experiences,” the company added.

The alcoholic drinks manufacturer was the first local company to roll out new non-refillable closures for its product in 2014, a technology that ensures that bottles cannot be refilled after sale.

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Established in 2004, ASL offers alcoholic beverages across the consumer value chain. Besides Bluemoon Vodka, ASL’s other brands include Legend Brandy, Glen Rock Whisky, Furaha Vodka, Furaha Brandy, Gipsy King Gin among others.

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