Students at an ADMI Tech lab. ADMI has signed an MoU with Japanese digital content firm LunaTone. The partnership will offer African students placements with international companies in the digital content industry in gaming and business related areas.
Students at an ADMI Tech lab. ADMI has signed an MoU with Japanese digital content firm LunaTone. The partnership will offer African students placements with international companies in the digital content industry in gaming and business related areas. [Photo/ Courtesy]

The Africa Digital Media Institute (ADMI) has signed an MOU with LunaTone, a SaaS provider specializing in digital content based in Tokyo, Japan.

Dubbed the Digital Content Apprenticeship, the partnership includes masterclasses, remote work assignments and an incubator, offering Africans paid placements with international companies in the digital content industry, specifically gaming and related business areas.

In turn, it helps augment talent in the Japanese industry which is experiencing a severe shortage of skilled professionals.

Dr. Laila Macharia, ADMI Chair, said: “It is estimated that the shortage of tech workers will reach 85 million by 2030, Meanwhile, many African countries are facing an unemployment challenge. We believe that with targeted skilling and support, Africa’s youth can bridge the global talent gap.”

Dr. Baro Hyun, LunaTone Founder and CEO, said: “The partnership will mentor creatives to serve the Japanese digital content sector by producing viable commercial games and other animated and extended reality content.

It will also introduce Japanese companies to Africa, not just as a market for products and services, but also as a talent pipeline.”

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