Kasha, an East African E-commerce platform for women by women, has officially launched on Thursday in Nairobi.
The online health and personal care products company first launched three years ago in Rwanda with the ambition to give women access to the products that they need in a confidential, convenient and affordable way. Today, the ambition has expanded to Kenya.
“E-commerce is thriving in East Africa, with over 21 m***ion people accessing mobile financial services hence making it easier for consu**** to s**p online. **wever, women, w** directly make or in***ence 80% of consumer purchases remain highly underserved in their access to high quality and genuine products’ said Joanna Bichsel, Co-founder and CEO of Kasha.
According to a report by McKinsey, Africa’s pharmaceutical market is esti***** to hit US$65 b***ion by 2020, with the beauty and personal care market growing at a compound rate of 8.24% between 2014-2019, driven by the rapidly expanding middle cl***.
Kasha is tapping into this vast opportunity with its diverse product portfolio that include; menstrual care products, bath and body, ****** health contraceptives & HIV self-tests, beauty products and baby products. Due to the nature of their custo****’ needs, the online company w*** be working to deliver purchased items to customer’s destinations within an **ur.
“Women are driving the world’s economy. Kasha is a technological solution by women that prides itself in providing the products and resources that women need throug**ut the phases of their lives. More so we also empower women enterprises. Currently, our category partners w** create these unique skin and beauty products are women,” added Ms. Bischel, Kasha CEO and former engineer and Business leader at Microsoft.
Some of the local category partners available at the platform include; Marini Naturals, Zerufi Organics, and Mosara. The firm has also partnered with global brands such as Unilever, Johnson & Johnson and Kim-Fay.
Kasha w*** accept payments through mobile money, cash payment on delivery or bank card/credit card. Deliveries to custo**** w*** be done via motorbikes to ensure convenient and secure deliveries and w*** partner with delivery agencies to enable them deliver orders to custo**** across the country.
Kenya’s E-commerce is now esti***** at 6 percent of all purchases made in 2017. With about 300 m***ion smartp**nes, E-commerce has the potential to grow economies and also market local productions.
According to a report by Citibank, Kenya’s E-commerce market could be worth more than Ksh 400 b***ion in the long term, and between Ksh 70 b***ion and Ksh 120 b***ion in the s**rt to medium term, presenting a lucrative revenue opportunity for Fintechs.
Additionally, a report by Harvard Business report indicates that women control about US$20 tr***ion in annual consumer spending globally. Their total yearly earnings could reach US$18 tr***ion in the next five years. In aggregate, women represent a growth double the size of China and India combined, creating a large growth market for the online platform.
1 Comment