After successful New Year and back-to-school deals, Jumia has launched a stock up campaign for 500 items selling for below Ksh500.
The products, mostly from local manufacturers, will be available on both the Jumia app and Jumia website from January 9th to 13th under the campaign slogan, 500 Items up to 50% off.
The campaign selling products discounted by up to 50%. The campaign will focus mostly on groceries, fast-moving consumer goods (FMCG) and beauty items. Some of the partners in the campaign include L’Oreal, Unilever Kenya, Tuskys, Brookside Dairy, PZ Cussons, Kapa Oil Refinery and Chandaria Industries among others.
As more people continue to embrace online shopping for their day-to-day home supplies, the campaign is aimed at encouraging shoppers to stock up their shopping and beat the ‘Njaanuary’ blues.
The company continues to grow its market share in the everyday essentials category, as Fast Moving Consumer Goods continue to grow quickly. According to figures published by Jumia, the category has the highest share of repeat purchases on Jumia.
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