WPP ScanGroup, listed at the Nairobi Securities Exchange(NSE), has joined a list of firms that issued a profit warning, an indication of a sluggish business condition for many companies.
The advertising firm joins Williamson Tea, Kapchorua Tea, TPS Serena, Standard Chartered Bank Kenya Plc, Centum Investments Plc, Shri Krishana Overseas Plc, Kenya Airways and Umeme Limited.
WPP ScanGroup Limited expects 2025 earnings to drop by at least 25% due to what it terms weaker client spending, loss of a major account, lower interest income and KSh 160 million restructuring cost. This is the third consecutive yearly profit warning by the advertising firm and the fourth in a span of five years.
WPP ScanGroup has suffered a major setback after losing the Airtel Account
WPP has been hit hard after losing several major clients such as Airtel Kenya as well as significant restricting process that has affected its operations, declining revenues, increased losses and reduced profitability as well as competition from rival firms established by former employees of WPP ScanGroup who took off with some of the major accounts and clients.
The advertising firm has also been slow to adopt to the fast charging media landscape that has seen the strong emergence of digital media channels.
The firm has also been a victim of ongoing legal battles and negative media coverage that continues to chip at its reputation.
Top shareholders of the advertising firm include WPP Plc 53.3%, Standard Chartered Bank Plc 12%, Bharat Thakrar 5.59%, K. Thakkar 4.89%, Cavendish Square Holdings 46.69%, among others.
The firm’s share price has been volatile lately. As of December 18th 2025, the share price was around KSh 2.61 and has had an 8.45% fall over the past month.
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