The rapid growth of Ruaka as a satellite town in Kiambu County and Kengeleni as a vibrant economic hub in Mombasa County has turned these two areas into business and investment hubs for financial institutions like Equity Bank. Entrepreneurs in these regions are seizing opportunities in their expanding economies, driving demand for enhanced financial services to support their ventures.
In line with customer demands and the evolving needs of these growing communities, Equity Bank relocated its Ruaka branch from Landmark Plaza to the more spacious Minstan Towers along Limuru Road. The move is aimed at offering greater convenience and enhanced financial services to customers in the bustling peri-urban hub of Kiambu County.
Similarly, in Mombasa, the bank relocated its Kengeleni branch from Kengeleni Mall to the new Nyali Bazaar Mall (China Square Mall), strategically situated in the heart of Nyali’s vibrant economic activity. This move is designed to meet the growing needs of both retail and business customers in the region.
David Bagenda, Commercial Director at Equity, sees the relocations as part of a larger vision for economic growth in Ruaka, Kengeleni, and beyond. “Today signifies more than the launch of new branches; it marks the dawn of economic transformation,” Bagenda stated. “Equity is not just offering banking services; we are nurturing partnerships that empower individuals, unlock opportunities, and drive community prosperity.”
> Understanding Bancassurance: Banking and Insurance Under One Roof
Bagenda emphasized that the new spaces reflect Equity’s values of innovation, community, and sustainable growth, noting that customer experience and operational excellence were central to the relocation decisions.
Kennedy Muguna, Regional General Manager for Nairobi West, further explains the strategic thinking behind the Ruaka relocation, concurring with Bagenda. “Our previous branch served us well for over a decade, but with a customer base exceeding 8,000 and deposits over KSh 2 billion, it became clear that we had outgrown that space,” he says. “Minstan Towers places us in the heart of Ruaka; more accessible, more secure, and more vibrant.”
In Kengeleni, Collins Wanyonyi, Equity Bank’s Director of SME Banking, highlighted the bank’s focus on creating opportunities for customers through innovative solutions. “Equity is serving our customers with dignity and creating opportunities for our nation. We are changing lives,” Wanyonyi said, adding that customers no longer need to visit the branch to deposit money. He emphasized the bank’s digital-first approach, which allows customers to access seamless and secure financial services remotely. “We are making banking more accessible and convenient, empowering our customers to focus on growing their businesses and achieving their goals.”
Kengeleni Branch Manager Nassir Abdallah also emphasized the bank’s dedication to professionalism and customer service. “This is not just a new building; it is a sign of our commitment to serve you with integrity, professionalism, and as a listening partner,” Abdallah said.
Both relocations reflect Equity Bank’s commitment to enhancing customer experience and meeting the evolving needs of the communities it serves. Francis Nyoike, Kiambu County Director of Education, highlighted the significant role financial institutions play in supporting education and fostering community development.
Programs like Wings to Fly and Elimu scholarships have already transformed the lives of many students in the region, and the new branch is expected to strengthen these efforts further. Financial literacy initiatives aimed at youth and investment groups are also part of the broader strategy to empower the community.
For Stephen Njoroge Mutonga, a local entrepreneur in Ruaka, Equity Bank has been a key partner in driving the success of his ventures. “Equity has played a huge role in the growth of my businesses. From SME financing to insurance, their support has been consistent and meaningful,” Njoroge says. “This new space reflects the same energy; fresh, modern, and customer focused.”
> Kenya Power Records Growth in Self-Service Platforms
Leave a comment