Roam Financing Deal Unlocks Access to Electric Motorcycles

Roam, Kenya’s leading electric mobility manufacturer, has partnered with Fortune Credit, a licensed Digital Credit Provider and microfinance institution, to launch a financing program aimed at unlocking access to electric motorcycles for both individuals and businesses. The partnership begins with an initial order of 600 Roam Air Gen 2 motorcycles, marking one of the largest electric fleet financing deals ever recorded in Kenya.

While demand for electric motorcycles continues to rise, particularly among delivery firms, access to financing has remained a major barrier, limiting many businesses to cash purchases and preventing scale. This new program removes that bottleneck and accelerates Kenya’s shift to clean, cost-efficient mobility. Fortune Credit has tailored the financing model to match the real income flows of small business owners and informal sector riders.

Customers pay a Ksh 25,000 deposit, followed by Ksh 527 daily for 24 months, with full ownership of both the motorcycle and battery. The package also includes motorcycle insurance, Hospicash health cover, and access to Roam’s charging infrastructure, including portable home charging and Roam Hubs.

Habib Lukaya, Regional Sales Operations Manager at Roam said partnership isn’t just about selling Roam Air, but it is about breaking systemic barriers. “By offering a locally made, zero-emission motorcycle with a flexible ownership model, we’re enabling more riders and businesses to switch to electric, save money, and create jobs. This is the future of transport in Kenya — clean, affordable, and built for us,” Lukaya said.

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The motorcycles financed under this program are the newly launched Roam Air Gen 2 models, featuring over 40 rider-informed upgrades, including a stronger 240 kg frame, dual battery range of up to 160 km, improved waterproofing, safer battery locking, and enhanced comfort. With 36% of components now locally manufactured, the partnership is set to boost local value chains, create jobs, and strengthen Kenya’s electric mobility ecosystem.

Fortune Credit has built a reputation for financing grassroots entrepreneurship through inclusive and innovative credit solutions. Its entry into electric mobility financing reflects growing demand from individuals and businesses aiming to cut fuel expenses, reduce emissions, and benefit from lower operational costs associated with electric motorcycles.

The program is further supported by Fortune Credit’s risk-sharing facility with Green for Access Fund LLC (G4A), which aims to scale access to clean, income-generating technologies across Kenya. This partnership enables Fortune Credit to offer more affordable loans for electric motorcycles and other climate-smart solutions while minimising credit risk. It reinforces Fortune’s capacity to serve informal and small business sectors with tools that cut emissions and increase productivity.

Janet Kuteli, Founder & CEO of Fortune Credit Limited noted that the partnership with Roam Electric and GreenMax Capital through their Green For Access first-loss facility reflects its commitment to empowering underserved riders and small businesses with clean, income-generating assets. “By offering affordable financing bundled with asset insurance, health insurance, and financial education, we’re not just enabling ownership — we’re building resilience,” she said. “We’re proud to pioneer innovation and impact in a space many have considered too risky for too long.”

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