Samsung Appoints New Managing Director For East Africa

Samsung Electronics has appointed Mr Tae Sun Lee as the new Samsung Electronics East Africa Managing Director. He takes over from Mr Seok Min Hong who has been at the helm of the company since September 2017.

The appointment of Mr Lee is effective January 2022. He previously held the Strategic Director Integrated Mobility Division at Samsung Electronics South Africa.

Mr Lee joined Samsung Electronics in August 2003 where he supported mobile operations for key Middle East markets, a position he held for five years. He has grown in rank to the position he holds now as Managing director of the East African market.

He is known for growing the Samsung mobile market share in South Africa making Samsung the most preferred smartphone brand in South Africa.  Mr Lee has served for over 18 years, nine years of which have been in Mobile business in South Africa and others supporting the Middle East and Africa Business from the headquarters – South Korea.

“I am very excited to have joined Samsung Electronics East Africa, I believe that this market has a great deal of potential for our Samsung products. I look forward to serving our customers and working together with the East African Team,” Said Mr Lee.

Mr Tae Sun Lee will be responsible for 14 markets that make up Samsung Electronics East Africa. These markets are Kenya, Tanzania, Uganda, Rwanda, Burundi, Sudan,  South Sudan, Somalia, Somali Land, Djibouti, Ethiopia, Seychelles, DRC and the Republic of Congo

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