Illustrations of career women
Illustrations of career women [Photo/]

According to statistics, Sub-Saharan Africa is losing about $94 billion yearly due to lack of 50:50 gender role in workplaces. Therefore, an organization that has fewer women is missing out on the talent pool and financial performance.

Companies that have the highest representation of women in the work setting, for example, Safaricom, financially outperform those with the lowest presentation of female employees. Currently, women make up to 41% of paid workers outside of agriculture, compared to 35 percent in 1990.

Here are five reasons to hire more women workers in your organization.

1. The greater the diversity, the more the revenue

A 2014 study by Massachusetts Institute of Technology (MIT) on Work Place Diversity stated that when offices are split evenly along gender lines, revenue can increase by as much as 41 percent. The reason to have great diversity and inclusion is, you will attract more employees who bring new and innovative ideas.

An organization that has diverse teams that include ages, gender make better decisions about 87 percent of the time.


2. Women learn better

Girls, since childhood, learn and perform better than boys in school environments. According to research, Why Girls do Better in School, which was conducted at the University of Georgia and Columbia, girls are endowed with a set of traits that go beyond the domain of cognitive performance (attention and memory).

In other words, girls, young and mature women present higher levels of learning, eagerness, task persistence, learning independence, better work organization, flexibility and engagement with the topics learned.

Women are better employees since they have a pro-active approach towards learning and being better at organizing as they understand the tasks at hand faster.

3. Women are better communicators

Emotional intelligence, empathy, and communication skills are key pillars of a good business and conscious capitalism. Women do show high levels of these traits, thus making them not only better employees but also better managers.

Have you ever wondered why major companies turn women in flag carriers when it comes to sales, negotiations, PR, inter-department relationships and so on?

A study done by the University of Wester Ontario revealed that women can better handle interview stress, an indicator that they are more efficient in workplace stress management.

4. Women make an organization a better place to work

Having more female employees predicts more job satisfaction, organizational dedication, more meaningful work, and less burnout. More women in the workplace also positively related to employee engagement and retention.

Employers from organizations with more women have cited positive and meaningful organizational culture including; enjoyable work, opportunities to make a difference and a job that fits well with other areas of their lives.

5. Women are more involved as employees and leaders

Due to their nature as female gender, women are far better promoters of workplace engagement. They encourage both the professional and personal development of their co-workers and even their superiors. Therefore, women’s higher engagement levels often lead to higher performing teams.

Female employees working for a female manager are the most engaged workers of all workforce groups. Regardless of common prejudgement, companies dominated by the female workforce do better in terms of growth both internally and externally. 

About the Author

Brenda Gamonde is reporter with Business Today. Email: [email protected]


  1. Yes and sometimes they are usually melodramatic at home and they tend to bring that energy at work. They have to work on that at least.

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