Between July and September 2025, TikTok removed more than 580,000 videos in Kenya because they broke the platform’s Community Guidelines, the company said in its latest Community Guidelines Enforcement Report.
Almost all of these posts, 99.7 per cent, were taken down before anyone reported them, meaning TikTok’s systems flagged the videos right after they were uploaded. About 94.6 per cent were removed within 24 hours of being posted, showing how quickly the platform is acting to enforce its rules.
In the same quarter, TikTok also interrupted around 90,000 live streams in Kenya because they violated content rules. These live sessions made up roughly 1 per cent of all livestreams during the three months.
The Kenyan figures are part of a much wider global moderation effort. Worldwide, TikTok removed more than 204 million videos in the third quarter of 2025, which was about 0.7 per cent of all content uploaded to the platform in that period.
Like in Kenya, most of the global content was removed before anybody reported it, and most was taken down within a day.
The report also showed that TikTok is targeting accounts that threaten the platform’s safety and integrity. More than 118 million fake accounts were deleted, and over 22 million accounts suspected to belong to users under the age of 13 were removed worldwide in the same quarter. This supports the company’s policy that users must be at least 13 years old to use the app.
TikTok said it relies on a mix of artificial intelligence moderation tools and human safety teams to find and act on policy violations. In many markets, including Kenya, about 91 per cent of content removals were handled entirely by automated technologies, systems that scan posts for harmful or forbidden material as soon as they go live.
“This is one of the highest rates ever recorded by TikTok for rapid content removal,” the company said in the report, referring to how quickly and proactively it is identifying violative content.
TikTok has also rolled out features aimed at encouraging safer use, including a Time and Well-being hub and a set of Well-being Missions designed to help users develop healthier habits on the app, particularly teenagers.
The Community Guidelines Enforcement Report is part of TikTok’s wider effort to increase transparency about what content it removes and why.
It breaks down not just global figures, but also country-level data like the statistics from Kenya, giving users, creators, researchers, and regulators a clearer picture of how the platform works to keep its environment safe.
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