social media influencers
OPINIONTECHNOLOGY 
PETER N. KIRONJI3 Mins read
Social Commerce And The Rise Of Influencer Marketing
Social Commerce: Access to markets remains a challenge to many MSMEs (micro, small and medium enterprises) in Kenya as they can't afford to...
PETER N. KIRONJI3 Mins read
OPINION 
BUSINESS TODAY3 Mins read
Why Companies Should Assess Data Before Hiring Social Media Influencers
By Dr. Clara Mundia The year 2020, has served us great lessons. While the Covid-19 pandemic ravaged through various establishments, it also fueled...
BUSINESS TODAY3 Mins read
FEATURED ARTICLE 
Mike Njoroge2 Mins read
Social media influencers nosedive on Kenyans’ trust radar
If you want to advertise a product online, social media influencers may not be your best bet. Kenyans are increasingly showing distrust in...
Mike Njoroge2 Mins read
FEATURED ARTICLE 
BT Reporter2 Mins read
Fake tweets tilted Kenya’s election, new study shows
Bots, and accounts displaying machine-like behaviour, were active across all elections held in Africa between June last year and March this year, particularly...
BT Reporter2 Mins read
