Nike produced $617 million (Ksh69.9 billion) worth of ad value through their commercial partners on various social platforms. They were followed by Adidas in the second spot.

Nike Most Marketed Sports Brand On Social Media With Ksh70Bn Ad Value

American sportswear brand Nike created the most commercial ad value on social media in the sports industry in 2021. According to the latest...

FRANCIS MULI1 Mins read

World Marathon record holder and Olympic champion Eliud Kipchoge is considered one of the world's most marketable athletes. [Photo/ Nike]

BUSINESS SPORTS

Inside Kipchoge’s Multi-Million Dollar International Business

Thanks to Eliud Kipchoge and Peres Jepchirchir's exploits in the Men's and Women's Marathons respectively, Kenya's national anthem was the last to be...

MARTIN SIELE6 Mins read

Eliud Kipchoge modeled for various international labels but the price tags on the outfits have left jaws dropping. www.businesstoday.co.ke

International Labels Use Kipchoge to Sell Vintage Kenyan Fashion Only Few Kenyans Can Afford

The pride of Kenyan athletics Eliud Kipchoge earned himself a story on global publication Gentlemen Quarterly (GQ). The article focused on Kipchoge's journey...

Kevin Namunwa2 Mins read

Eliud Kipchoge used the Nike Zoom Vaporfly racing shoe for the INEOS 1:59. www.buisnesstoday.co.ke

Kipchoge Finally Responds to Critics About His Shoes

Last year, Eliud Kipchoge was top of the World after he became the first person to run a marathon in under 2 hours....

BT Reporter2 Mins read

Nike

Nike Most Marketed Sports Brand On Social Media With Ksh70Bn Ad Value

Inside Kipchoge’s Multi-Million Dollar International Business

International Labels Use Kipchoge to Sell Vintage Kenyan Fashion Only Few Kenyans Can Afford

Kipchoge Finally Responds to Critics About His Shoes

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