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Nike

4 Articles
Nike produced $617 million (Ksh69.9 billion) worth of ad value through their commercial partners on various social platforms. They were followed by Adidas in the second spot.
BUSINESS

Nike Most Marketed Sports Brand On Social Media With Ksh70Bn Ad Value

American sportswear brand Nike created the most commercial ad value on social media in the sports industry in 2021. According to the latest...

World Marathon record holder and Olympic champion Eliud Kipchoge is considered one of the world's most marketable athletes. [Photo/ Nike]
BUSINESSSPORTS

Inside Kipchoge’s Multi-Million Dollar International Business

“Money is not important. I’m running to make history, but if you have a price, you can give me,” he once chided nosy...

Eliud Kipchoge modeled for various international labels but the price tags on the outfits have left jaws dropping. www.businesstoday.co.ke
FEATURED STORY

International Labels Use Kipchoge to Sell Vintage Kenyan Fashion Only Few Kenyans Can Afford

A normal Kenyan would not buy a pair of sunglasses for Ksh 90,000 or a pair of pants for half a million but...

Eliud Kipchoge used the Nike Zoom Vaporfly racing shoe for the INEOS 1:59. www.buisnesstoday.co.ke
FEATURED STORY

Kipchoge Finally Responds to Critics About His Shoes

The marathoner has broken his silence on the issue laughing off the claims that the shoes gave him an advantage.

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