StarTimes new CEO signals more focus on innovation to grow pay TV market

StarTimes Kenya today announced the appointment of a new Chief Executive Officer. Mr Andy Wang will oversee operations of the pay television company with a core mandate of growing the company’s subscriber base and sustaining retention in the increasingly competitive industry.

Mr Wang will double as the regional director based in Kenya overseeing seven countries including Kenya, Uganda, Tanzania, Rwanda, Burundi, Ethiopia, Zambia and Malawi. The new management structure presents an opportunity to create synergy across the brand’s operations in the region as StarTimes progressively make inroads in consumer and corporate business.

Mr Wang said Kenya has a vibrant economy and a dynamic subscriber base. He comes in at a time when the business is focusing on innovation to build on the traditional business with the introduction of StarTimes ON, the company’s mobile application that enables users to access television on the go.

“We are keen to strengthen our terrestrial and satellite television service while growing the over the top (OTT) business, our online video streaming service known as StarTimes ON,” said Mr Wang. “I am optimistic that moving forward, StarTimes will establish better, relevant and affordable propositions to our subscribers in Kenya and the region.”

Mr Wang brings on board over 10 years of business management experience having previously been the Chief Executive in Uganda and equally held other managerial positions in Malawi.

Meanwhile, StarTimes has appointed Mr Aldrine Nsubuga as the regional marketing director who will oversee the marketing activities across the seven countries. “I am confident  the StarTimes brand will progressively harness its operations, understand our subscribers better while presenting an increasingly enticing television viewing experience for the whole family,” noted Mr Nsubuga.

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StarTimes continues to offer pay television service to the Kenyan subscribers with a wide content variety including local drama, sports, telenovelas, documentaries, kids content among others.

The company retails its 24, 32, 43 and 55 inch digital television sets. StarTimes ON mobile application enables subscribers to access Live TV, VOD and short videos covering various content genres including news, sports, movies, series, music, entertainment, documentary, kids, religion among others.

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