Nice & Lovely has announced a limited-edition lotion that is aimed at promoting girl-child e*******n in the country, in partnership with Sky Girls Kenya.
In a campaign dubbed, ‘She is counting on you,’ the new Nice & Lovely Limited Edition aims on one hand to boost the confidence of the girl using the lotion, and on another, to help another girl stay in school. Speaking during the product launch ceremony held in Nairobi on Friday, L’Oréal East Africa Managing Director Serge Sacre, said that the company would donate money from the lotions to help keep disadvantaged girls in school.
“We are proud to announce a partnership that will see Nice &Lovely commit to donate Ksh5 for every limited-edition lotion bought,” MD Sacre said.
The limited-edition lotion will be available in 200ml and 400ml packs from June 2022.
“We would like to have this partnership ensure that more girls are given a chance to realize their dreams, especially after the impact that COVID-19 has had contributing to early pregnancies and marriages, with parents lacking school fees.”
Close to 200,000 teenage pregnancies were reported in 2020 alone.
“As Kenya’s Number 1 lotion, it is not only a duty, but also an obligation, that we have products of the best quality at an affordable price to enhance natural beauty and also give back to our consumers who have come to know, love and trust our brand.”
According to the iconic beauty brand, the partnership will also work on bringing out the confidence and individuality in the teenage girls while having them remain true to themselves.
“We work to inspire young girls to stay true to their values, and what they care about, helping them resist peer pressure. We aim to increase girls’ confidence, self-reflection, decision-making, and refusal skills so that they can make positive choices that are true to themselves,” concluded Svetlana Polikarpova, Director & Co-Founder of Tandem Agency in charge of Sky Girls Kenya during the ceremony held in Nairobi on Friday.