NCBA Bank has teamed up with HEVA Fund to launch a new financing programme that aims to unlock growth in Kenya’s creative economy.
The two organisations unveiled the partnership during the NCBA Creative Economy Summit, where they announced a set of funding products designed specifically for artists and creative businesses.
The partnership introduces five unique financial solutions that include Event Financing, Invoice Discounting, LPO Financing, Working Capital loans and Start Up Incubator Financing. These products are meant to support the irregular income streams and project-based work that define the creative sector.
NCBA Bank described the initiative as a practical step towards expanding opportunities for young people whose talents continue to shape the country’s cultural identity and economic landscape. NCBA Group Managing Director John Gachora said the bank wants creatives to access financing that matches the realities of their work.
“Our goal is to make sure that artists and creative entrepreneurs are not locked out of financial growth simply because their income does not follow a traditional pattern. This partnership gives them a fair chance to grow their ideas and build strong businesses. It also supports our Change the Story agenda, which focuses on creating meaningful opportunities for youth and underserved groups,” Gachora said.
The announcement took place alongside the Elev8 LIVE album launch, an NCBA-powered platform that gives emerging musicians a stage to showcase their talent. NCBA noted that investing in platforms like this is part of its commitment to supporting the creative ecosystem from both a financial and cultural standpoint.
HEVA Fund, which has worked in the creative sector for more than a decade, said the collaboration will help address the long-standing financing gap that continues to affect the industry. The organisation has invested in hundreds of creative ventures and supported thousands of artists across East Africa.
HEVA Fund Managing Partner George Gachara said the 50 to 50 capital match model with NCBA will make a major difference.
“Creative businesses need financing structures that understand production cycles and project timelines. By sharing risk and combining our strengths, we are making it easier for creatives to access the capital they need. This is a big step towards a more resilient and empowered creative economy,” he said.
Kenya’s creative industry contributes over 5.3 per cent to the national GDP, yet many creatives still lack access to financing that matches their needs.
The two institutions said the new partnership is designed to close that gap and unlock more economic potential within the sector.
NCBA added that the bank will continue investing in programmes that support innovation, nurture talent and give creatives the tools they need to scale their work.
The bank believes that with proper financial support, the creative industry can grow into one of the most influential drivers of Kenya’s economy.
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