The MultiChoice Group today announced the launch of a new, exciting channel offering: Maisha Magic Movies. The channel will go live on Monday 26th July 2021 at 4pm (EAT) and will be available to DStv customers on DStv Compact, DStv Compact Plus and DStv Premium packages.
Timothy Owase, the CEO of the Kenya Film Commission, commended MultiChoice Group for creating a platform for airing local content. “We are glad that Multichoice remains dedicated to the growth and development of the local film industry in East Africa,” Mr Owase said. “As a Commission whose mission is to develop a vibrant and sustainable local film industry, movies excite us!”
Maisha Magic Movies joins Maisha Magic East, Maisha Magic Plus and Showmax, which will showcase some of the best of East African content.
M-Net Regional Director for East and Southern Channels Timothy Okaro said M-Net is undoubtedly Africa’s most loved storyteller and partners with both local talent and the world’s best production studios to deliver best general entertainment content.
“Through our Maisha Magic East & Maisha Magic Plus channels, MultiChoice has made extensive investments in the development of original programming sharing the best of African content across the continent,” Okaro said. “The introduction of Maisha Magic Movies further shows our commitment to continue to invest in the local film and TV industry.”
The channel is being launched in response to increasing demand for local content in the East African market inspired by and targeted primarily at the Ugandan, Kenyan and Tanzanian audiences. Maisha Magic Movies will be a game-changer within East Africa as well as in an industry where the creation of local movies is slow.
Viewers can look forward to exciting homegrown titles in various genres including action, thriller and drama such as titles by leading producers in the region such as 94 T****r, Damu Moja, Freedom Movie, Kizingo, Kutu, Mume Mzee, Sangita, The T*****e and World Tofauti among others.
In anticipation of the new strategic offer, Barbara Kambogi, Channel Head for Maisha Magic Movies said, “We continuously study audience behavior and tailor-make our offering to match the needs of the market. We are working alongside local producers in Kenya, Tanzania and Uganda and continuously grooming and mentoring the teams to produce world-class content that resonates with the cultural nuances of the market thus making the content not only exciting but relatable to the viewer. This channel is something our audiences can truly be proud of and call their own,” said Kambogi.
DStv customers are encouraged to stay connected and set their reminders not miss the best in East African movies produced by renowned content curators, notably Kang’ethe Mungai, Lovis Marcel Asimwe and Mulwinda Richard.
Kang’ethe Mungai is a Film Producer, Director and Script Writer from Kenya. His notable films include the multi-award winning World Tofauti that featured Avril (Judith Nyambura), one of Kenya’s top singers, songwriter and actress as well as prolific award-winning actor Innocent Njuguna. Who can forget the action-based Uradi (2021), which featured Kenya’s top actors such as Robert Agengo, Peter Kawa, Bilal Mwaura and Shiks Kapyenga.
Lovis Marcel Asimwe started his career in 2008 and is known for his astounding productions entitled: A reason to d*e (2012), Kiraurau (2015), Nambachi (2016), Mwisho wa hukumu (2020) and the Kutu (2021) which aired on Tanzania’s most loved local storyteller, Maisha Magic Bongo.
Mulwinda Richard, award-winning and most nominated Director and Producer for Uganda’s movie category. Richard started his career in 2006 and launched his biggest career break in 2011 through his movie With Cindy and later in 2016 through his Freedom Movie that scooped numerous awards both locally and internationally.