PERSON OF INTEREST

Macron in Kenya: France’s quest for business and global recognition

Share
Macron in Kenya
President Uhuru Kenyatta receives his France counterpart Emmanuel Macron at State House as the French head of state visits Kenya. Phot: PSCU
Share

Just don’t mention yellow vests to France President Emmanuel Macron.

The 41 year old former banker joins the list of high profile global leaders to visit Kenya in recent years.

It’s no secret that Macron is facing a harsher political climate back home than when he first strode into power. His head may not be resting easy whenever he retires to the Elysee Palace, faced with lingering questions that have accumulated as his reign on France has gone on.

France was swarmed by the gilets jaunes (yellow vests) protests earlier this year over the socio-economic status of its citizens. The growing pressure has seen his popularity dwindle, when at a time he seemed to be the darling of Europe.

A quest to reassert that status could be on the cards as his visit will see Macron among other things co-host the fourth session of the United Nations Environment Assembly (UNEA-4) at the UN Environment Programme (UNEP) headquarters in Gigiri, Nairobi. The high level meeting dubbed ‘One Planet Summit’ is a French initiative, and though a global meeting, it has secured the first ever French head of state to visit Kenya.

This could point to a need for global recognition, as the France president seeks to reassert his slightly charred image on the international stage.

If Macron does manage to make a global imprint, he could set himself up to join the high ranks of international superpower leaders.

[Read: Rubis Energie completes Sh36 billion KenolKobil takeover]

At the same time, Macron will hold talks with President Uhuru Kenyatta and seek to sign agreements of both a bilateral and multilateral nature which may put Kenya and France on firmer trade relations. France has not always been the warmest in foreign relations with Kenya, with the likes of USA, China and former colonial master United Kindgom carrying greater ties.

This could also be good news for a number of French firms in the country who are apparently not enduring the best of times in as far as economic atmosphere is concerned.

Companies such as Total Kenya and Bollore Group have been in the news for market related or corporate governance challenges.

Just this week however, the ballpoint pen maker BIC launched a facility in Nairobi that will act as its East African headquarters, serving up to 10 markets in the region. Macron’s visit may set the stage for more French firms to settle and make Kenya their point of regional control.

[See Also: France foils attempt to “violently attack” President Emmanuel Macron]

Written by
Mike Njoroge -

Mike Njoroge is the founder of Daystar Oracle and FootballTriangle. He is passionate about news, religion and sports. He can be reached at: [email protected]

Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

PAST ARTICLES AND INSIGHTS

Related Articles
Former WPP-Scangroup CEO Bharat Thakrar
FEATURED STORY

WPP ScanGroup Joins List of Firms that Have Issued Profit Alert

WPP ScanGroup, listed at the Nairobi Securities Exchange(NSE), has joined a list...

Sidian Bank branch launch
FEATURED STORY

Sidian Bank Upgraded to Medium-Size Status by CBK: Facts and Figures

Sidian Bank, a 50-branch lender closely associated with the late tycoon Chris...

Diageo exit was apparent even as EABL is building its war chest with a KSh 20 bn Cash Call
FEATURED STORY

 Diageo UK Plc Finally Exits East Africa’s Beer Market

Diageo Plc UK, a global brewing giant has sold its entire stake...

Sacco loans are popular with land , home buyers
FEATURED STORY

SACCO Loans for Land and House Purchases fall to KSh32.7Bn In September

SACCOs (Savings and Credit Cooperative Societies disbursed loans to members seeking to...