Luno, a leading global cryptocurrency investment platform founded in Africa, has relaunched its operations in Kenya, marking a significant step in its African growth strategy. The launch introduces an easy, secure, and fully compliant way for Kenyans to buy, sell, and hold cryptocurrencies like Bitcoin, Ethereum, USDT, and more.
Luno, which first operated in Kenya between 2013 and 2014 as BitX, has a track record spanning over 12 years and is active in more than 40 countries. The cryptocurrency investment platform enables instant buy and sell of cryptocurrencies with zero commission.
Kenyan users can trade using Kenyan Shillings (KES) with live pairs including BTC/KES, ETH/KES, USDT/KES, and USDC/KES, as well as global pairs such as BTC/USDT, supporting both local trading and arbitrage opportunities. Additionally, users can earn rewards by referring others to the platform and remaining active.
“We’re excited to officially relaunch in the Kenyan market with a full suite of crypto trading services tailored for both individual investors and institutional users,” said Mr Apollo Sande, Country Manager of Luno Kenya. “Our goal is to make crypto accessible, transparent, and trusted by offering the tools, education, and platforms users need to make informed investment decisions.”
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Mr Sande added that “Kenya is one of the most dynamic crypto markets in Africa, with a highly informed, tech-savvy population. We are excited to offer a platform that puts safety, simplicity, and trust at the center of the crypto experience.”
Over the years, Luno has actively engaged regulators and stakeholders, contributing to the development of Kenya’s crypto regulations and tax policies. The platform is designed with institutional-grade security, trusted by over 15 million users worldwide, and has maintained a strong security record without any breaches since its founding.
Luno’s relaunch comes as Kenya prepares to finalise its digital asset regulatory framework. The platform is collaborating with industry players and government bodies to support the responsible growth of crypto adoption while addressing risks to consumers posed by P2P platforms such as fraudulent counter-parties, execution delays, regulatory uncertainty and poor accountability.
To enhance transparency, the platform publishes monthly verified Proof of Reserves reports, which confirm that customer assets are held 1:1 at all times. Additionally, the company supports institutional partners by providing a professional crypto platform designed for market makers, asset managers, and other regulated entities.
Luno’s re-entry into Kenya is aligned with its broader mission to upgrade the world to a better financial system. By simplifying access to digital assets and building for the long-term in partnership with regulators and the wider financial ecosystem, Luno aims to empower Kenyans to invest, save, and transact more efficiently.
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