BUSINESSCITY DIARY

Little App Woos Nairobi Club Hoppers With New Service

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Revellers at a Nairobi lounge. The service from Little features many of the city's most popular entertainment spots. [Photo/ Nairobi News]
Revellers at a Nairobi lounge. The service from Little features many of the city's most popular entertainment spots. [Photo/ Nairobi News]
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Ride-hailing, delivery and financial services app Little is targeting Nairobi’s party animals with its latest offering, a service that makes club hopping easier.

The service allows users to pick from a list of the city’s most popular clubs when selecting their next destinations. Among entertainment joints featured are K1 Klubhouse, Mercado Lounge, Alchemist, Brew Bistro, 40 Forty Lounge, Mercury Lounge and Milan.

Looking forward to the introduction of the new service, Little CEO Kamal Budhabhatti stated that the club hopping feature would help revelers cut transportation costs, with prices as low as Ksh100.

“Kenyans are unique! On weekend nights, many Nairobians at night hop from club to club. Many a times they walk to next door club, because taxi would cost them around 300 bob,” he shared.

Budhabhatti expressed confidence that the service would be rolled out by Easter, describing it as his ‘commitment to Nairobians as their Easter Gift.’

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“We are working hard to launch this module before Easter holidays,” he shared.

Launched in 2016 as a simple cab-hailing service for the Kenyan market, Little has evolved to incorporate numerous more services as part of its plan to be a super-app of sorts.

It has since incorporated financial services, delivery services, corporate management tools, entertainment and more. Last year, it revealed plans to introduce e-bicycles and e-scooter rentals in Kenyan cities. Besides Kenya, Little is present in Uganda, Tanzania, Ethiopia and Somalia.

In December 2022, Little also ventured into West Africa, with Ghana as the first country.

The company disclosed last year that it would spend $5 million (Ksh661 million) to scale up its digital platform services, aiming to increase its market share particularly among corporates and city dwellers.

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Written by
BUSINESS TODAY -

editor [at] businesstoday.co.ke

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