Pan-African telecommunications and digital service provider Liquid Telecom has unveiled its new brand identity – changing its name to Liquid Intelligent Technologies.
According to the firm, the group-wide rebrand is supposed to represent its transformation from being a telecommunications and digital services provider to a full one-stop-shop technology group. In particular, it highlights the organisation’s expansion of its Cloud business, Cyber Security services, and other technologies added to its existing telecoms and connectivity capability.
Latching on to changes in the future of work brought about by the pandemic, Liquid also hopes to accelerate the development of the digital workplace.
It aims to expand its Managed Services offerings to drive and ensure successful adoption of digital tools to re-imagine customers’ businesses and how they work and connect.
The firm boasts an extensive digital infrastructure network in Africa spanning over 73,000 kilometres. It has been aggressively expanding into new territories including Nigeria and the Democratic Republic of Congo (DRC).
“Our ongoing investment in our networks and data centres across Africa have uniquely positioned us to utilise our infrastructure to accelerate the availability of new intelligent technologies including the high computing power of the Cloud, Artificial Intelligence and Cyber Security to our customers.
“We are now excited to be executing our vision of bringing new technological opportunities to the market with a highly differentiated product set supported by our existing infrastructure and digital innovation,” noted Nic Rudnick, Group Chief Executive Officer at Liquid Intelligent Technologies.
Citing its status as a Microsoft Gold Partner, the firm plans on bringing innovative business applications, intelligent cloud services and world-class security to the African continent through strategic partnerships.
It recently launched its Cyber Security business unit, which uniquely delivers security at its core protecting your business’s data throughout its lifecycle.