Mainstream television station K24 has lost one of its key news anchors to rival, KTN, becoming the latest journalist to leave the media house owned by President Uhuru Kenyatta’s family.
Yusuf Ibrahim doubled as an anchor and reporter and had established himself a niche on the screen at DMS, the head offices of K24 and its parent firm, Mediamax Ltd.
Ibrahim started his career at Hot 96, owned by Royal Media Services, then joined Citizen TV for a short stint before moving to K24 during its relaunch last year.
At K24, Ibrahim anchored lunchtime news and reported politics and features. With elections just months away, media houses are putting final touches to their teams to solidify coverage of campaigns and voting activities.
It’s a major blow for a TV station has lost a number of anchors this year. Karen Knaust Karimi quit few months ago after getting engaged to her long-time pilot boyfriend. Keran has reportedly moved to the Middle East to live with her husband to be.
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Sharon Machira, a news anchor resigned from K24 through an inhouse Whatsapp group. It’s not clear why, but it seemed like a fallout with her bosses. She went into content production where she’s creative director at Backdrop Agency and recently launched her YouTube channel, Sharon Machira || Vlog #1.
“In January, I decided I wanted to be an entrepreneur. Kenya is a land of opportunity…. I got so tired employment,” she says on her Youtube channel. “I am really excited to share my experiences within the media, lifestyle and entertainment industry in Kenya through this channel.”
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The biggest loss was the exit of Shirleen Samat, head production at K24, to Multichoice, which markets DStv and Gotv payTV brands. Shirleen moved from NTV with Mediamax CEO Ian Fernandes. Incidentally, she had earlier moved with Fernandes from KTN to NTV.
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