SMART BUSINESS

KLM Redefines its Brand With Strategic Enhancement of ‘Travel Well’ Experience

Share
KLM Royal Dutch Airlines
Recent research by KLM and Norstat reveals a growing trend among travellers, with 75% expressing a desire for more meaningful travel experiences.
Share

KLM has announced a significant evolution in its brand strategy with the introduction of ‘Travel Well’, its new platform designed to enrich the travel experience for every passenger.

Underpinned by a dedication to enhance the meaningfulness of travel journeys, Travel Well embodies KLM’s commitment to foster genuine connections with travellers. This initiative ensures that each journey is memorable and impactful.

“As part of Travel Well, KLM has refined its purpose to ‘creating memorable experiences on the planet we care for’. This reinforces our belief that travel is not just about reaching a destination, but about experiencing the world in a profound and enriching way,” said Marius van der Ham, Air France KLM General Manager for East and Southern Africa, Nigeria, and Ghana.

Recent research by KLM and Norstat reveals a growing trend among travellers, with 75% expressing a desire for more meaningful travel experiences. This view is particularly strong among Gen Z and Millennials, highlighting a shift towards intentional, qualitative and authentic travel choices. Notably, 58% of Gen Z and Millennials associate meaningful travel with more authentic interactions with locals, which makes a trip more memorable.

> Bold And Visionary Startups to Get Funding and Mentorship

Marius van der Ham said these sentiments align with KLM’s strong belief that meaningful travel is not just about collecting stamps in a passport, but connecting deeply with each experience. By facilitating convenient, comfortable and affordable travel, KLM supports the appreciation for other cultures and fosters bridges between people and societies. Meaningful travel also serves as a catalyst for building trust and forging valuable business relationships that extend beyond borders and boardrooms.

“For example, the KLM cabin crew forges genuine, thoughtful connections with passengers, fostering an atmosphere of positivity and inspiring confidence that KLM cares about every part of the journey – comfort, baggage, transfer, arrival and more. The ambition is to transmit this genuine thoughtfulness through KLM’s travellers to their loved ones, business partners, and/or locals,” says van der Ham.

In addition to this strategic shift, KLM recently celebrated two significant milestones: the 55th Anniversary of its operations in Nairobi and Tanzania. In this regard, the airline is running a 10% discount on its flights to and from Kenya and Tanzania to Amsterdam, using the discount code ‘TRAVELWELL’. The second milestone, also marked in May, was the 20th Anniversary of its merger with Air France, which has over the years brought about operational excellence and efficiency for the two airlines.

Written by
BT Reporter -

editor [at] businesstoday.co.ke

Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Follow Us

Related Articles
Family Bank at 40 years
BUSINESSSMART BUSINESS

Family Bank: From Ksh400k Outfit to Ksh158 Billion Banking Empire

Family Bank is celebrating four decades of empowering communities, fostering economic growth,...

Amsons Group Managing Director Edha Nahdi
BUSINESSSMART BUSINESS

Kenyan Bank Backs Tanzanian Firm’s Bid to Acquire Bamburi Cement

Amsons Group, the Tanzanian business conglomerate, has started a campaign to secure...

NEW MERCEDES BENZ IN KENYA
SMART BUSINESS

Inside New Mercedes-Benz 2024 Models Unveiled in Kenya

CFAO Mobility Kenya has unveiled the new Mercedes Benz 2024 models: E-300,...

Everything You Need to Know about Water Borehole Drilling in Kenya - Plus Best Borehole Drillers
SMART BUSINESS

Everything About Borehole Drilling in Kenya – Plus Best Borehole Drilling Companies

With pollution, climate change, and population growth, water insecurity is soaring: According...