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Kenyan Media Tracking Firm Beats Global Giants at AMEC Awards

GlobeTrack International was the only Sub-Saharan Africa media measurement solutions provider shortlisted

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A Kenyan specialist media monitoring and analysis solutions provider, Globetrack International, has beaten several global media monitoring giants to win two awards at this year’s International Association for the Measurement and Evaluation of Communication (AMEC) awards.

The 2023 AMEC Global Communication Effectiveness Awards winners were revealed on Friday evening during a Gala Dinner Ceremony held at the Church House, Westminster, London.  GlobeTrack International, a boutique media monitoring company, was the only Sub-Saharan Africa media measurement solutions provider shortlisted earlier for the 2023 AMEC Global Communication Effectiveness Awards.

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The firm won a Gold award in a joint entry with the Kenya Human Rights Commission (KHRC) in the Best Use of Measurement for a single event entry that featured Kenya’s 2022 General Elections media analysis.

In a joint entry with the Association of Kenya Insurers (AKI), the firm also picked a Silver Award in the Most Impactful Client recommendations category based on a measurement study for its Simplifying Insurance entry.

GlobeTrack International Managing Director, Ms Esther Kagiri, said the awards are a befitting tribute to Kenyan media measurement professionals and integrated marketing communications professionals who maintain world-class standards.

“At GlobeTrack, we are thrilled that we are now ranked among the world’s best media measurement and evaluation firms, which is a testament to the world-class standards we maintain in delivering media and communication intelligence for discerning clients,” Ms Kagiri said.

The AMEC Awards are a global awards programme for communication measurement excellence. Now in its 21st year, the Awards aims to recognise and celebrate exceptional work and showcase the importance of research, measurement, insights and analytics.

The International Association for Measurement and Evaluation of Communication (AMEC) organises the AMEC Global Communication Effectiveness Awards. AMEC is the world’s largest media intelligence and insights professional body, representing organisations and practitioners who provide media evaluation and communication research, analysis, evaluation and insights.

“The Gold and Silver awards are a true honour and tribute to our clients, especially the Kenya Human Rights Commission and AKI, alongside our dedicated team of youthful media measurement professionals who utilise our proprietary media monitoring tools to deliver cutting-edge solutions to our clients,” Ms Kagiri said.

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BILL YAURA
BILL YAURA
Bill Yaura is a Correspondent for Business Today. He can be reached on email: [email protected]
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