Infinite Foods has announced its launch into the Kenyan market with category-leading plant-based meat brand, Beyond Meat.
Kenya is the fourth country in Infinite Foods portfolio along with South Africa, Mauritius and Botswana and the inaugural country into Infinite Foods’ East Africa expansion.
The launch of Infinite Foods into Kenya is a reflection of the growing consumer demand for plant-based food options and excitement among consumers choosing a “plant-forward” lifestyle.
Consumers are embracing efforts to improve their health and environmental footprint through their food choices – whether it is meat-free one day a week, flexitarian or 100 percent plant-based diets.
Infinite Foods will offer plant-based food options, starting with Beyond Meat Burgers, Beef Mince and Original Brat Sausage.
The Beyond Burger has 35 percent less fat compared to an animal-based burger and still has 20g of protein. It is also certified Kosher and Halal.
“We are extremely excited to be able to introduce the category leading plant-based food brands, like Beyond Meat, into Kenya,” said Fred Njagi, General Manager of Infinite Foods Kenya.
“This is a great step forward into giving both plant-forward and meat-loving Kenyans more options to maintain a healthier and more environmentally friendly diet.”
By embracing a more plant-forward diet Kenyans can have a greater impact on improving their health as plant-based foods are scientifically proven to be healthier than animal-based protein, reducing emerging lifestyle diseases such as diabetes, heart disease and some cancers.
In Africa, Cardiovascular Disease (CVD) is one of the most common lifestyle diseases and is responsible for 13 percent of all deaths. The rate of CVD-related deaths continue to increase by more than 50 percent over the past thirty years. However, a recent study conducted by the Stanford School of Medicine has found that replacing animal-based meat with plant-based meat, like Beyond Meat, saw an improvement in key health metrics, including cholesterol levels.
From an environmental standpoint, Beyond Meat Burger uses 99 percent less water, 93 percent less land and produces 90 percent less greenhouse gas emissions as compared to a beef burger.
“Kenya is a key market in our continued expansion through Sub-Saharan Africa,” said Michelle Adelman, Founder and CEO of Infinite Foods.
“We have experienced so much excitement around the arrival of Beyond Meat in the region. With the growing desire for healthier food options in daily diets without sacrificing taste, we are confident that Kenyans will embrace these delicious new products.”