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I&M Bank,Visa target rich clients with new card offering

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I&M Bank has partnered with Visa Kenya to launch the I&M Bank Visa Infinite Credit Card and the I&M Visa Platinum Debit Card in Kenya for its Premium clients.

Both cards have been developed with customer needs in mind and will complement I&M Bank’s efforts in enhancing customer centricity, dynamism, and innovation in line with the Bank’s Corporate Strategy dubbed Imara.

Speaking at the launch, I&M Bank CEO Kihara Maina noted: “Today we are pleased to launch two differentiated premium financial lifestyle card products. This builds upon I&M Bank’s reputation for developing tailor-made products and services specific to our customers’ lifestyle and financial requirements, enhanced by our partnership with Visa, a leading global payments company; whose reputation is anchored on delivering fast, secure and reliable electronic payment solutions.”

“We are constantly looking for new ways to offer our customers enhanced speed and convenience when it comes to payments through integrated services, and I believe that the Bank’s investment in a robust IT platform and Card Management system has helped us in achieving this milestone as we celebrate today,” Kihara added

Visa General Manager for East Africa, Sunny Walia said: “As Visa, we are focused on building deeper, differentiated and more valuable financial institution relationships. I&M Bank has been  a valued client, offering a variety of Visa products to your customers. With the new I&M Bank Visa Infinite Credit Card and the I&M Visa Platinum Debit Card as latest addition to the suite of products aimed at the high net worth segment, the bank now joins an elite team of banks that issue Visa Infinite and Platinum Cards in Kenya to their high net worth clients in Kenya.”

The I&M Visa Infinite Credit Card and the I&M Visa Platinum Debit Card will offer customers unparralled services and privileges, both locally and abroad that look to enhance exclusive lifestyles with no boundaries.

Both cards come with benefits that cover travel such as global emergency assistance where Visa is able to lock your account in case you lose your card, provide you emergency cash and send you a replacement card. In addition to this, the Infinite Credit card, which is the most premium card product from Visa International, offers I&M Bank cardholders comprehensive travel Insurance, lifestyle benefits such as concierge services and free unlimited airport lounge access in more than 800 LoungeKey lounges globally.

In addition, both cards offer shopping benefits on special visa offers and promotions, worldwide acceptance in over 20 million merchant establishments and digital access to the card benefits. Users of both cards will further enjoy other benefits from I&M Bank such as enhanced security from the I&M Safe Card App, that allows customers to block and unblock their card anywhere anytime straight from their phones, attractive reward points on usage of the card and a supplementary card for the I&M Visa Infinite Credit Card holders’ loved ones.

READ: Imperial Bank fraud architects still part of recovery team

I&M Bank recently launched new distinctive product bundles tailor-made for its key business segments namely: Premium, Business and Young Professionals. These new card products are part of the specially packaged banking solutions developed for the I&M Premium Select segment, which covers high net worth individuals and I&M Premium Esteem segment which covers mid-career executives.

The Bank will continue to aggressively innovate market driven solutions in the coming months, aiming to meet lifestyle and financial requirements for its key target market segments, in line with its aspiration of becoming the banking powerhouse in East Africa for middle to large and premium clients.

Written by
BT Correspondent -

editor [at] businesstoday.co.ke

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