Crown Paints Plc on September 5 announced a partnership with Indian based paint manufacturer Walplast Products Pvt Ltd in a move both companies say will provide quality products for the construction industry in the East African market.
The paint manufacturer has been selling Walplast’s cement putty product in the region. The announcement of the partnership is expected to increase the Indian firm’s brands that Crown Paints is already supplying to the East African Market.
In what appears to be a bid by the two companies to test the waters,Crown Paints will first manufacture and distribute skimming material before expanding to Walplast’s other products.
“The East African construction sector will hugely benefit from this collaboration. Crown Walplast Putty has been well received in this market and gives us the confidence that in future we can introduce more variety of textures, gypsum base skimming and ready-mix plaster products in this market,” said Crown Paints CEO Rakesh Rao.
Walplast products Pvt Ltd Chairman Ashok Mehta, said that East Africa will greatly benefit from the partnership as new products will be introduced to the market.
“This collaboration will be guided by one philosophy. Nurturing business relations and mutual growth. We anticipate that we will achieve the goal we have set, which is supplying 1000 metric tonnes of products to the East African market by 2022,” said Mr. Mehta.
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Walplast Products Pvt. Ltd, an Indian company is one of the largest manufacturers of building construction material products in the Asian country.
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