Champagne maker Moet & Chandon has announced a deal with Akagera Business Group (ABG), a distribution company based in Kigali, making it its official channel partner in Rwanda. This marks the official entry of the luxury champagne company in the Rwandan market.
The partnership was kicked off with a VVIP dinner at Soy Asian Table inviting guests such as ambassadors, CEOs, MDs, government officials and popular personalities for a food pairing with different categories of champagne. The celebrations continued at Pili-Pili where over 200-plus guest were invited for a Moet & Chandon event.
“We are proud to partner with Moet & Chandon, an iconic brand with a rich history and a reputation for unique and luxury products,” said Vinay Gorajia, ABG Managing Director / President. “Our new partnership creates a wealth of opportunities for us to connect with new and longtime clients and celebrate luxury living with Moet & Chandon.”
Alexandre Helaine, Market Manager Eastern Africa, Moet Hennessy, said: “We are thrilled to be entering into this partnership and look forward to a mutually beneficial relationship with ABG for years to come. ABG is a perfect fit for Moet & Chandon in Rwanda as we both share the same values of integrity, loyalty and luxury. We couldn’t be more excited for our clients and consumers who love the experience of Moet & Chandon.”
Founded in 1743, Moët & Chandon is the Maison that introduced champagne to the world by offering a range of unique wines for every occasion.
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