In an exciting development for Africa’s fashion industry, the Center for Business Innovations and Training (CBIT) has been selected to lead public relations for the highly anticipated “Real Leather. Stay Different. RLSD Africa Leather Design Showcase 2024”.
The African leather showcase is a global initiative spearheaded by the Leather & Hide Council of America, Africa Leather and Leather Products Institute, and coordinated in Africa by the Center for Business Innovation and Training.
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The showcase will celebrate the durability, sustainability, and beauty of real leather. This important role underlines CBIT’s growing influence and expertise in the Africa’s leather sector, marking a significant step in its journey towards fostering sustainable and innovative fashion across the continent.
The RLSD Africa Leather Design Showcase 2024, known celebrating the rich heritage of African craftsmanship and the sustainable potential of leather, has become a symbol of innovation and transformation within the fashion scene. CBIT’s involvement promises to amplify this message, drawing on its comprehensive range of consulting services and training programs to elevate the event’s impact and reach.
“Just take a look around and at yourself. You’ll hardly miss a piece of leather on you. And what has likely served you the longest is your pure leather accessory. Let’s celebrate our heritage with pride,” says Mr Edward Mwasi, Media Industry Strategy and Innovation Consultant at CBIT.
With a mission to spotlight the versatility and eco-consciousness of leather, the showcase is calling on Africa’s most creative minds, from designers and students to artisans and small businesses, to challenge traditional boundaries and embrace sustainable practices. Under CBIT’s guidance locally, the event aims to ensure these innovative voices and designs gain the recognition they deserve, both locally and on the global stage.
This partnership is more than a professional engagement;, Mr Mwasi said, noting it’s a testament to a shared vision for a future where African fashion leads the way in sustainability and creativity. “The opportunity for showcase winners to develop their designs in professional studios, feature in prestigious showcases, and present their work in Europe, is a clear indication of the event’s commitment to elevating African talent and businesses to the international arena,” he said.
CBIT’s strategic leadership in PR activities for the RLSD Africa Leather Design Showcase 2024 is set to weave a new narrative for the African leather industry, celebrating its traditions while pushing forward into a sustainable and prosperous future. This collaboration is poised to make he showcase a landmark event in the global fashion calendar, highlighting the vibrancy, creativity, and potential of African leather and setting new standards for the industry worldwide.
As CBIT takes on this crucial role, the excitement is building for what is sure to be a transformative moment for African fashion, showcasing the continent’s ability to blend tradition with innovation in the pursuit of a more sustainable and vibrant fashion industry.
Mr Kerry Brozyna, President of L&HCA, emphasized the RLSD Africa’s Talent Leather Design Showcase ‘24’s mission, stating: “The Real Leather. Stay Different. Africa’s Talent Leather Design Showcase 2024 is a movement towards sustainability. We work to inspire designers to envision a future where fashion and environmental stewardship go hand in hand. With categories spanning apparel, accessories and footwear, we’re setting the stage for innovation, originality, and breathtaking design that celebrates leather’s enduring beauty and versatility.”
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